Chocolate Muffin & Cupcake Mix

10.4 oz box

Retail Price: $10.25

Our Price: $6.95 (Save 32%)

10.4 oz box

Why You’ll Love It

Cupcakes and muffins can still be enjoyed—even if you’re gluten-free! Simple Mills Chocolate Muffin and Cupcake Mix makes it easy to get rich, decadent baked goods without worrying about possible wheat contamination. Rather than use traditional flour, Simple Mills opts for almond flour, which allows everyone to enjoy their favorite foods.
SKU: 856069005025

About This Brand

Founder of Simple Mills, Katlin Smith, grew up in a family who suffered from gluten intolerance—including herself. Throughout high school, Smith suffered from classic symptoms of gluten sensitivity like excruciating joint pain, frequent bouts of anxiety, and constant headaches. One day, the pain that Smith felt became almost unbearable. It was that moment when a close friend gave her some life changing advice—go gluten-free! It had helped Smith’s friend overcome similar health problems and she felt that it was worth trying. She removed anything containing gluten from her diet and almost immediately, Smith felt renewed. While she didn’t realize it yet, this was the first step toward her to-be company, Simple Mills. Simple Mills gets started Unsatisfied with the offerings of gluten-free options at the nearby market, Katlin started making her own snacks and meals at home. As gluten-free became a more widespread diagnoses, she slowly started to see a growing need for wheat...
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Almonds, organic coconut sugar, arrowroot powder, cocoa, organic coconut flour, baking soda, sea salt.

California residents: Learn more on Prop 65 warning. Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.
Serving Size 1 muffin (30g) Servings Per Container 9

Amount Per Serving

Calories 140 Calories from Fat 80

% Daily Value*
Total Fat 9g 14%
Saturated Fat 1g 5%
Trans Fat 0g
Cholesterol 0mg 0%
Sodium 280mg 11%
Total Carbohydrate 13g 4%
Dietary Fiber 3g 12%
Sugars 6g
Protein 4g

Vitamin A 0%
Vitamin C 0%
Calcium 6%
Iron 6%

Manufactured in a dedicated gluten-free facility.

Reviews For Chocolate Muffin & Cupcake Mix

Based on 69 Reviews

The best chocolate muffins I've ever had

Perfectly moist, even after several days. Rich, chocolatey heaven.


Very rich and chocolaty.

I made cupcakes. I added a small amount of maple sugar, almond extract and some chocolate chips. These are incredibly rich and moist with a dark chocolate flavor. No one would ever guess they're gluten free.

- Talia Chaffee


Get your cake and chocolate fix a healthy, nutritious way. Comes out moist and tastes wonderful. I don't add sugar or icing.

- Brigitte


I used coconut oil and I confess I added a few chocolate chips to each muffin, but my goodness are these tasty! I will definitely buy them again.

- Pamela


I have made brownies twice with this mix and they are wonderful!
In place of the sugar suggested for the brownies, I use 6 pkts of truvia. not overly sweet, just how we like them.

- Diane


These were amazing!! My husband and kids are already asking when we can make them again.

- Erin Sullivan

This is going to be a regular

I'm really impressed. This came out super moist and fluffy! I'm ready to try all of the flavors!

- Stephanie

Best Brownie Mix Ever

I received this product free as part of a promotion last order. We have always been disappointed when purchasing a boxed gluten-free brownie mixes so we make our own. This chocolatey, gluten-free brownie-mix dream has changed that forever! As a couponer, I wait for sales and deals and use coupons to get the cheapest prices. So the fact that I am ordering a box today at full price attests to the extraordinary quality and taste of this product. You will not be disappointed. Best of all, the versatility to make brownies, cake, cupcakes or muffins from one mix? Food genius!

- Juli


so delicious, texture is moist and slightly grainy im in love <3 wish the portions were bigger though I guess im just use to gigantic american portion sized muffins though lol!

- Mary

Tastes like REAL cake - so good!

This blew me away - at first bite I panicked because it was way too good to be Paleo. I've tried countless recipes at home and bought this because of a time constraint on a whim not expecting much. It is so much better than any recipe I've tried and tastes like real cake with all the gluten and sugar. Definitely buying more and using regularly now rather than my recipes - it was also so simple to make! Highly recommend it!

- Angela

New favorite brand for baked goods!

Having finally come to terms with the amount of sugar my body can handle, I bought this cake mix in an effort to get my cake fix for my birthday. While the frosting and cake mix are very expensive vs normal mixes, it's nice to have a cake that tastes great, has a decently cake like texture, and doesn't upset my stomach. Also this cake mix only makes one 8-inch round, so be prepared if you're trying to make a layer cake.

- Samantha

Awesome Cupcakes!

These are fantastic, I will sometime make a Paleo ganache topping for the cupcakes!

- Karen

Delish and simple.

I made mini muffins out of these to reduce my sugar intake. Really tasty... I even sprinkled some walnuts on top of half of them which was a great addition (but they're great on their own too). I love them and so does my boyfriend (who doesn't have any allergies or food sensitivities)

- Em


I'm experimented for years making my own paleo muffins out of a variety of different flours. And after years of perfecting, I find this. It's easy and makes killer muffins.

- Christopher

I'm a big fan!

This muffin mix is awesome! Delicious and easy.

- Katie


a little grainy. I liked the low sugar content.

- carol

Great Muffins

I made these, being somewhat skeptical after the bread mix and they came out great. YES, these are chocolatey goodness. I would order these again.

- Mary

tastes great

this is really good. However it sells for 6.99 at our local Whole Foods.....not sure this is a good buy, sorry.

- Tanya

Super Simple and Delicious!

The cupcake recipe is super easy to follow and very few ingredients are needed. The cupcakes are very tasty. There is no need to add sugar. 1 box rendered 12 cupcakes.

- Paola

Good flavor but less than advertised yield

I made the muffins and ended up with 8, not 12, and these were not large. At most I think I could have stretched it to make 9. Flavor was good, although I added a dash of cinnamon and some dark chocolate chips. You can't taste the cinnamon but I do it for the health benefits ( cinnamon helps regulate blood sugar and has antioxidants).

- Cynthia


I love these because they are gluten free, don't give me that too high sugar feeling and taste as soft and delicious as a regular flour cupcake! Allows me to have some baked treats again!!

- Carey


Soooo good! Made these for a pot luck and everyone loved them! Will be purchasing again. :)

- Jennifer

Perfect muffin

These are wonderful. Easy to make, quality ingredient list and they taste fantastic. I use coconut oil as the oil, and I add walnuts or a bit of espresso powder, etc to change it up .everyone who has had them loves them. They freeze well too.

- Donna M


Real chocolate flavor. Did not taste gluten free at all.

- Stephanie


We enjoy these and buy them regularly. We have them as a weekend "treat" muffin, lots of cocoa flavor, which I prefer to sweetness.

- Penelope

Great Muffins

We eat muffins daily. These are a good option if you are missing a chocolate fix. Great taste and texture.

- Kathleen

Chocolate Muffin & Cake Mix

Very yummy. I use coconut oil and it gives the muffins a much richer taste.

- Cheryl


My family really likes these muffins...especially when I throw in some cinnamon.


Must have for chocolate lovers

I made this using a loaf pan and it turned out great. I love that even with a few ingredients, the taste is so good! It's very rich and a little bit goes a long way to satisfy the sweet tooth.

- Kristen

Our go-to for birthdays!

This chocolate cake mix has become our family's go-to for birthday cupcakes! We love the simple ingredients (they could all be found in our pantry), and it's fun and easy for the kids to help bake them.

- Kristen

Chocolate muffin mix

I absolutely LOVE this product!! They are delicious! I'm hoping I see more other kind of muffins, like banana walnut or apple spice, or pumpkin.

- Frances Siecko

the Paleo cupcake and muffin mix is absolutely fantastic!!!! I love it!!!

Do you make other Paleo muffins like banana, or apple spice or any other kind?

- Frances Siecko

Chocaholics delight

These are outstanding. Rich, chocolaty, hard to believe they are good for me.

- Karen

Hallelujah! My chocolate fix on Paleo

I'm adhering to a Paleo diet for a couple of weeks to lean out a bit. The one thing I miss is sweet baked goods. This is it! I baked them the other night at midnight - I was in dire straights. They are fabulous! I substituted the grape seed/vegetable oil on the box for coconut oil. I melted the coconut oil into liquid and used the same measurement called for. Fantastic! I have a muffin with my coffee in the morning, or for a chocolate fix at night. Keep them in the fridge, though. Otherwise they will spoil too fast.

- Amy


They taste as good as muffins made from wheat. I added an over ripe banana and some shredded coconut too.

- Carl

Chocolatey but still feels healthy

First off, I love chocolate. I used this mix to make muffins (more vanilla extract and less water, per instructions on back). The batter was super easy to mix and you could tell it was whole grain. I expected the flavor to be off since it was meant to be healthy, but it tasted as chocolatey as if there was zero healthiness to it (that's a good thing in my eyes)

- Stephanie

Easy and good

I make these as a mid-morning snack and sometimes add paleo chocolate chips. Easy to make and I really like them.

- Dave

awesome sos!

I had to change my diet to paleo because of some unfortunate health problems. These muffins are the best thing happened to me in the last 3 months. I am buying them again!

- Aybuke


the taste of chocolate is such a necessity after switching from a high sugar/eat whatever I wanted diet. I eat these on the go as a breakfast muffin, or late night as a snack. will buy again.

- Colby

Amazing Product for those with sensitive tummies

I have every food allergy in the book so finding this product was a godsend. I couldnt bake them as prescribed because I have a severe egg allergy, but replacing it even with a "flax seed" egg substitute (just flax and water), made this turn out so well. Just bought 4 more boxes! No shame here! haha! i caught my boyfriend shoveling these into his mouth too and he has no food allergies, so even people without food allergies will love this stuff!

- Morganna

Super delish!!

I've tried many this one is one of the best!

- Wendy

The Best!

We can eat cake! These worked for us. Without having to hunt down a million ingredients. Reordering to have on hand for those quick sweet moments.

- Trecia


So incredibly obsessed with these! Made them a few days ago as cupcakes and they were extremly moist and full of flavor!

- Lindsay


I had chocolate cake for the first time in 2.5 years since eliminating grain from my diet! It was truly delicious, and the flavor improved even by the 4th day. (Kept refrigerated.) I whipped cream, added tiny bit of raw honey and vanilla, and put on top of slices of this cake. Also added a few fresh strawberry slices. Wahoo!

- Toni Jo


Tastes great and all healthy. Gluten free, dairy free, processed sugar free. Only problem I had was finding an amazing frosting to top it. Still haven't found it.

- Jenny

You'll want to make these even if you don't bake

I have a sweet tooth but also try to follow a paleo diet at home so these are the perfect treat. I love spreading almond butter on top and eating them for dessert or even breakfast!

- Monique

Great moist cake

I will order again

- Mellisa

Super good

These muffins were super easy to make and super good... even my extremely picky kid gave it a thumbs up. Peanut butter as a frosting on top of this muffin - amazing!

- nicki

Chocolate muffin mix

This is a real treat. Sweet and moist.

- Sarah

Love these muffins

My son is 15 and has to be grain free and dairy free. These muffins are a delicious treat that he can have that make him feel like he's not missing out. They're easy to make so good for me too.

- Liz

Chocolate Muffin & Cupcake Mix

These were better than I expected AND I used an egg substitute of oil, water & baking powder... extremely moist and just enough sweet to cure my craving. I baked less than recommended to prevent drying and they came out with a brownie consistency - i'll order again!

- Audrey


This cake mix is my favorite "healthy" go-to dessert. I usually make cupcakes with the mix & they are so moist & tasty that you would never know they were healthy!

- Stacey


These are delicious! I added some dark chocolate chips and made cupcakes. So good!

- Julie b


Delicious!! I made the cupcake version, adding walnuts & chocolate chips. Shortened the baking time to 18'. Not very pretty, but so good!

- Cindy

Good- but not discounted

They sure are tasty! But you can find them at Mariano's for $6.99 so it's not really a discount.

- Jordyn


I've been searching for a good recipe or mix for grain free baked goods and this is it. I followed the directions for the cupcakes adding about 1/4 of Swerve to sweeten it up. Super moist and very chocolaty. Didn't even need frosting. Make sure to check them at the earliest time as you don't want to over cook them. Now if they could come up with a brownie mix...

- Rebecca

Super Yummy!

I made these today with my two young boys, and we all gave them two thumbs up! We opted to make cupcakes out of them and added a little but of homemade frosting - delicious! They are also very quick to make and bake.

- Tracy

Great chocolate muffins.

This is my favorite gluten-free mix of Thrive's offerings. I order it again and again.

- Brandi

Great for chocolate lovers

These muffins were very moist and loaded with delicious chocolate flavor. I made these to feed my late night chocolate craving and they did not disappoint!

- Alison


These are the best cupcakes--love them!!

- Anne

Paleo cake. Paleo. CAKE!

My boyfriend started going paleo about six months before his birthday. I suggested that he make his birthday a "cheat day", but he wanted to remain consistent. I know that he loves chocolate cake, so I set out to find a replacement!

I can say, without shame, I ate the entire test batch myself over the course of a weekend. The cupcakes I made were moist, light, chocolate-y, and there is no way you would ever know that there is no wheat flour in them! The instructions are easy to follow, and if you are used to baking at all, it's a piece of cake! My boyfriend didn't want to eat this until I showed him the ingredients list, but he loved it!

- Terri Fowler

Nobody Knew These Were Paleo!

I served these muffins at a recent gathering and the guests ate them in no time. Nobody would believe these were paleo until I dug out the box to show them. I have made other chocolate muffins where the cocoa was overbearing. These muffins have just the right amount and the texture is perfect!

- Sherri

Great texture!

I was very impressed with this mix, and wish that Thrive Market had some of Simple Mills' other offerings--pizza crust, cookies, etc. The recipe called for oil, I used coconut oil and it was fantastic.

- Alexandra

Kid approved!

Nice, rich chocolate flavor. Great for dessert or special treats. Kid approved!

- Laurie


I used coconut oil instead of vegetable oil. Yummy and very moist. Hubby said he would've known they were paleo if I hadn't told him. I used the muffin instructions and add my own non-paleo frosting for our daughter. Neufchâtel cheese, coco powder and vanilla.

- Brandi


My daughter and I baked this together as a cake and added about 1/4 cup coconut nectar. We don't always eat gluten free and my daughter especially scrutinizes gluten free goodies, but we both loved this! I am hypoglycemic, so this is a great, low-glycemic, treat for me. As a cake, it is still fairly heavy. I would use this method for muffins as well.

- Celia

Perfect balance of ingredients

I substituted 1 Tbsp flax and 3 Tbsp water for the eggs. It came out perfect! This is a must try item. It was nice to actually have a birthday cake that was delicious and I could eat.

- Gabriele

The Best Cupcakes

Amazing ingredients...amazing taste...all around amazing. Super moist, chocolate-y, and really easy to make. JUST AMAZING!!!

- Maggie

The best paleo muffin mix.

These are simply amazing. I have made them over and over and people never guess they are Paleo. You can add in so many mix-ins, like chocolate chips, chopped walnuts, etc. I love Simple Mills and am thrilled that they are available on Thrive.

- Carrie

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