Jane Iredale’s 4-Point Clean Beauty Plan

You know a beauty product is safe if a doctor recommends it. When Jane Iredale launched her eponymous skincare line back in 1994—with Amazing Base, a three-in-one mineral foundation, “it was immediately picked up by plastic surgeons who needed something for their patients who had just undergone procedures or had sensitive skin,” she recalls. “The minerals helped to calm the skin and protect it from UV and environmental pollutants. The credibility the doctors gave spurred our growth.”

Years later, jane iredale cosmetics continues to take a simple and holistic approach to clean beauty, based on the philosophy that what you put in your body is just as important as what you put on it. Read on for Jane’s four expert tips for building your a clean beauty routine of your own.

Tip #1: Feed your skin from the inside out.

“The body in its wisdom feeds the essential organs first, so skin tends to get nutrition last, even though it’s the body’s largest organ,” Iredale explains. That means it’s crucial to load up on foods that nurture skin with nutrients like antioxidants and healthy fats (think nuts, seeds, and plenty of fresh fruits and vegetables). And don’t forget to hydrate.

Tip #2: Personalize your skincare routine.

“Everyone is different—it’s essential to find out what your skin type is and what is best for it,” Jane says. For her part, that’s the BeautyPrep Cleanser, Toner, and Moisturizer, which are designed to restore and prepare the surface of the skin to help makeup go on smoother (and last longer). Clean beauty fans, take note: these skincare formulas are all vegan, cruelty-free, and hypoallergenic.

Tip #3: Don’t undo your hard work with makeup.

As a former casting director, “I realized that skin could make or break careers,” Jane recalls, adding that many actors and models she came across disliked using heavy professional makeup because it irritated their skin. The philosophy of cosmetics that are gentle but still highly effective extends to jane iredale’s eye makeup offering; products like the PureLash Lengthening Mascara (which Jane herself puts on daily, even if she’s not leaving the house) uses natural ingredients like seaweed lipids and wheat protein to define lashes without harsh, potentially bothersome substances like petroleum and lacquers.

Tip #4: Commit to a nightly clean sweep.

This might be old news, but it’s still good advice. Removing your makeup at night allows your skin to breathe and rejuvenate while you sleep. “At night, I use the Magic Mitt to cleanse. It only uses water so it doesn’t strip the acid mantle and leaves the skin feeling moist,” Irdedale explains. “Then I dab on some BeautyPrep Moisturizer and that’s it.”