The Amazon rainforest is more than just a beautiful destination. Spread across nine different countries but concentrated in Brazil, Peru, Colombia, Ecuador, and Venezuela, the dense vegetation houses thousands of endangered species. It also helps filter carbon dioxide in the air, playing a critical role in regulating the earth’s climate. And while wildfires occur naturally, Brazil’s 74,000 fires this year alone is an 83% increase over the same time last year.
So, why is this happening? Climate change plays a role, but it’s not the primary cause of the increase. Earlier this year, Brazil decided to lift environmental regulations that protected the rainforest, opening the precious region up to logging, mining, and ranching. The resulting deforestation, combined with warmer temperatures, created extremely dry conditions that the fires feed off of, causing them to escalate to unmanageable intensity.
The Amazon rainforest is in danger, so we’re taking action.
We’re teaming up with Alter Eco, Gaia Herbs, and All Good as part of the Alliance for the Amazon. The goal? To protect and restore 3 million trees and 2,463 acres of land within the Biocorredor Martin Sagrado rainforest in Peru. Alter Eco’s partner on the ground, PUR Projet, is making it all happen. For our part, we will be donating 10% of sales from all varieties of Thrive Market Goods coffee sold from September 16–30. At Thrive Market, the Peruvian Amazon is near and dear to our hearts because we source all of our Thrive Market Goods coffee from organic farms in Peru. Help us support the ecosystem commonly called the “lungs of our planet” by stocking up on Thrive Market Goods coffee and signing the pledge to stop deforestation of the Amazon.
Photo credit: PUR Projet