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All Good

All Good (13)

All Good is a company founded by Caroline Duell in 1997, starting with a healing balm and expanding to offer a range of organic, sustainable personal care products. The brand focuses on using natural ingredients, eco-friendly practices, and recyclable packaging, offering products like healing balms, deodorants, and sunscreens that are free from harmful chemicals and cruelty-free.

Let’s face it: Some of the most popular cosmetic products and personal care items are loaded with chemicals and toxic ingredients. There’s one brand that’s taking advantage of the natural sustenance earth has to offer, however, and the reviews are All Good.

The History of All Good

As a massage therapist and outdoor enthusiast, the founder of All Good, Caroline Duell, wanted to take her love and appreciation for earth and nature’s healing power to create a sustainable, organic product. When she developed All Good Goop, a healing balm, in 1997, she started sharing it with family members and friends. When loved ones shared their rave reviews, Duell decided to distribute the balm to consumers, and its success encouraged her to create even more organic healing products.


Today, All Good is headquartered in Morro Bay, California in an eco-friendly warehouse that’s just up the road from the organic farm where the company gathers its product ingredients and food for the team.

All Good Company Mission

With nature always kept in mind, All Good’s mission is to respect the abundant resources Earth has to offer. Through responsible and holistic business practices, strong environmental policies and more, All Good is committed to creating wholesome, organic products that you can feel good about putting on your body.

Benefits of All Good

All Good does more good than you think. Here are some of the many benefits of this sustainable company:


  • Uses recyclable packaging, shipping, and labeling materials
  • Utilizes USDA Organic ingredients in all of its products
  • Is cruelty-free and works side by side with partners like Save Our Snow and United Plant Savers

Top All Good Products

From healing balm and deodorants to various different sunscreen products, All Good can help you look and feel your best. Here’s what Thrive Market has to offer.

Goop Organic Healing Balm

All Good’s first and most popular product, the healing balm, is great under just about any circumstance. From healing cracked knuckles to providing relief to a baby’s bottom, this stuff offers versatility and peace of mind for various needs.

Tinted Sunscreen Lotion, SPF 30

Looking for a sunscreen option that’s free of chemicals? All Good’s award-winning formula is made up of mineral iron oxides for a light, tinted coverage for all skin tones.

Natural Products Are The Way To Go

Toss the toxic cosmetics to the side and say hello to all organic products.

Reasons To Consider Natural Deodorant

Step away from the antiperspirants ridden with aluminum. Natural deodorants offer cleanliness from organically occurring antibacterial ingredients and substances that you’ll feel good about putting on your body.

Natural Deodorant Is a No-Brainer

From the plant-based ingredients and attention to detail, to the company’s creating the stuff that is cruelty-free, natural deodorant is all the rage today. Don’t sweat the small stuff - throw that stick made of aluminum and phthalates in the trash and make the natural switch for good.

Natural Sunscreen Is a Safe Bet

Did you know that some of the most common sunscreen additives, such as retinyl palmitate and oxybenzone are linked to an increased risk of developing skin tumors? Natural sunscreen removes these ingredients and gives you peace of mind knowing your formula is organic and safe.

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