FOOD

Thrive Market’s Freezer-Friendly Meals Are the Freshest You Can Find

May 20th, 2020

Whether it’s a last-minute change of plans, a near-empty fridge, or zero motivation to cook—some days, a healthy homemade meal just isn’t possible. But at Thrive Market, we don’t think life should get in the way of a warm, nourishing entrée. That’s why we’ve added clean and convenient freezer-friendly bowls and skillets to our lineup. Simply heat, eat, and enjoy ready-to-go meals that you can feel good about.

“Over the past five-plus years at Thrive Market, we’ve listened and responded to our members by adding the highest-quality products to our offerings,” Jeremiah McElwee, Thrive Market’s Chief Merchandising Officer, says. “One thing our members have always requested is healthy meal solutions. So we set out over a year ago to reinvent the freshly-frozen meal category.”

Designed with a range of healthy diets in mind, our freezer-friendly meals are definitely not what you’ve seen in your grocery store’s frozen aisle. Sure, they’re easy and convenient, but each of the 17 meal options is made with high-quality ingredients you know (and can pronounce) and based on the high standards we’ve always championed.

Introducing Paleo and Plant-Based Bowls at Thrive Market

  1. Thrive Market Paleo Bowls: Whether you’re interested in trying out the paleo lifestyle or have already committed and want quick lunch or dinner options, you’ll love these five paleo-friendly, Whole30®-approved, gluten-free, and dairy-free frozen meals. We use only organic vegetables, spices, and oils, along with premium meats. Options include a braised grass-fed beef bowl with mushrooms and cauliflower rice, organic chicken and veggies in tangy-and-creamy Dijon mustard sauce, and more delicious, chef-crafted dishes.
  2. Thrive Market Plant-Based Bowls: Not only are these six made-from-scratch meals completely vegan and dairy-free, they’re exclusively made with organic and non-GMO ingredients. Try our mac & cheeze with broccoli and butternut squash, or our vibrant ratatouille filled with a medley of organic summer vegetables.
  3. Primal Kitchen Bowls and Skillets: We’re proud to be the exclusive online retailer of Primal Kitchen’s single-serving Frozen Bowls and multi-serving Skillet Meals. These Whole30®-approved, paleo-friendly dishes are made with premium meats, plus they’re free of dairy, gluten, grains, refined sugar, and soy. Another key difference? They offer at least 18 grams of protein per serving.

How Our Freezer-Friendly Meals Make Healthy Eating Easier

At Thrive Market, we’re committed to making healthy living easy for everyone. Here’s how that philosophy extends to our freshly frozen meal category.

Free of Preservatives and Unnecessary Additives

If you’ve ever ventured down the frozen aisle of the grocery store, you may have noticed some questionable ingredients lurking in frozen meals—even in many of the ones that are marketed as “healthy” and “all natural”. That’s not the case with Thrive Market and Primal Kitchen products, which are crafted with only high-quality ingredients that make you feel good. Our freezer-friendly meals are completely free of preservatives, refined sugars, high-fructose corn syrup, dextrose, propylene glycol, and artificial colors and flavors. Plus, our just-like-homemade dishes have much lower sodium than the frozen meals you find at the grocery store.

Organic and Non-GMO Ingredients

We use clean and organic ingredients—including vegetables, spices, oils, and grains—in our Thrive Market Paleo and Plant-Based Bowls. The freezer-friendly meals we’re offering from Primal Kitchen are made using only non-GMO ingredients, and organic ingredients whenever possible. (Primal Kitchen plans to have all frozen meals USDA certified organic by the end of 2020.)

Premium Proteins

Not having time to cook shouldn’t mean having to compromise your standards. Our Thrive Market Paleo Bowls feature high-quality proteins like 100% grass-fed and Non-GMO Project Verified beef; GAP (Step 2) certified turkey; and organic GAP (Step 3) certified chicken. Meanwhile, Primal Kitchen Bowls and Skillets are made with grass-fed beef and cage-free chicken. And you can rest assured that the meat in both Thrive Market and Primal Kitchen meals is free of antibiotics and added hormones.

Ready in Less Than 5 Minutes

Every one of our Thrive Market and Primal Kitchen freezer-friendly meals takes less than five minutes to heat in the microwave. (Alternatively, the meals can be heated for 30 minutes in the oven.) That means you don’t have to cook a dish from scratch, wait for delivery, or make an easy (but less-than-healthy) food decision. Our better-for-you meals will simply be there waiting for you in your freezer, whenever you need them.

Buy in Bundles and Order With Other Essentials

Simply add one of our meal bundles to your Thrive Market box and check out as usual. We designed our Build Your Own Bundles to cater to your diet, so you can shop for only plant-based meals, all paleo-friendly and Whole30-approved meals, or a mix of all Thrive Market and Primal Kitchen freezer-friendly options.

Only the Freshest for Your Freezer

We use a blast-freezing process to preserve the nutritional value and flavor of the ingredients we use. What does blast freezing mean? It’s the process of pushing cold air at high velocity across food to freeze it as quickly as possible. Rapid freezing does less damage and preserves ingredients at a higher quality. Once the freshly cooked meals are blast frozen, they can be safely delivered to your door, stored in your freezer, reheated, and enjoyed.

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Erin Mosbaugh

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