Our Impact Is Your Impact: The 2023 Thrive Market Impact Report 

At Thrive Market, our members aren’t just members; you’re also part of our larger mission to make healthy and sustainable living easy and affordable for everyone. We know that it takes teamwork to accomplish these larger goals, and we’re so proud to say that in 2023, we achieved some of those larger, more impactful goals we’ve had since day one.

When we look back on the past year, it’s both the large and small moments that stand out the most: from the huge, years-in-the-making accomplishments toward food equality to each new product we launched that was created using regenerative agriculture. It all makes a difference. 

To really recap the year, our 2023 Impact Report gives a transparent look into our proudest accomplishments — and how you, our members, helped us to get there. 

Thrive Market’s Biggest Mission Moments in 2023 

We became Climate Neutral Certified. 

In 2023, we were honored to become Climate Neutral Certified. This label is earned by brands that demonstrate they have invested to avoid, remove, and reduce all of the carbon emissions from making and delivering their products and services. To get there, we worked with Change Climate to set science-aligned reduction targets and an action plan that we began implementing in 2023. 

We became the first U.S. grocer to become a Public Benefit Corporation. 

While we’ve been a proud B Corporation since 2020, in 2023, we went a step further and became a Public Benefit Corporation, a legal designation that allows for-profit companies to prioritize a greater social mission and balance profits with purpose.

We reached $13.4 million raised toward food equality. 

We set a goal to raise $10 million in healthy groceries by 2025, and in early 2023, we hit that goal a full two years early. By the end of the year, we had reached a total of $13.4 million raised since Thrive Market’s founding — and we set a new goal to raise $20 million in healthy groceries by 2030. 

Our members donated $513,111 at checkout. 

A major part of that $13.4 million number includes our members’ donations at checkout. In 2023, our members generously donated more than $500,000 — and here’s exactly where that money went: 

• $95,241 in healthy groceries sent to families through nonprofit partners 
• 2,000 kids in high-need areas learned about healthy food in school 
• $288,300 in shopping budgets funded for Thrive Gives members
• $70,317 in disaster relief support sent through World Central Kitchen and Baby2Baby

We partnered with rePurpose Global to create a plastic action working group. 

We’re Plastic Neutral Certified with rePurpose Global, an organization that helps us to reduce and account for all of our plastic use as a company. In 2023, we partnered with the organization to create Thriving Together, a working group that helps other conscious brands (102 so far!) to develop their own plastic reduction efforts. 

And one major goal achieved in 2024…
We became the first online-only retailer to accept SNAP EBT.

We’ve been working diligently for almost a decade to be able to accept SNAP EBT benefits, even gathering 300,000+ signatures asking Congress to bring SNAP EBT online. In 2024, we finally achieved that goal, enabling us to provide healthy and affordable groceries to as many families as possible. 

WATCH: Our Impact Is Your Impact 

To learn more about how you helped to support our mission in 2023, watch our complete video recap here:

Check Out the Complete 2023 Thrive Market Impact Report 

For the full 2023 Thrive Market Impact Report, click here.