Though makeup trends may come and go, there’s one trend we’re sticking to for good: ditching chemicals in favor of natural ingredients that are just as high-performing as they are good for our skin. After all, if we’re picky about our food and household items, shouldn’t these strict standards extend to beauty essentials? And here’s a little beauty secret: Achieving a more natural look is a lot easier with products made from natural ingredients. So whether you’re shopping for yourself, a friend, or your mom, we’ve got everything you need for you and the natural beauties in your life.
Natural Makeup Q&A
Before we dive into our extensive list of natural makeup all-stars, let’s take a look at some of the most-asked questions about establishing a natural makeup routine.
What are the most nourishing makeup ingredients?
When shopping for makeup brands that will also care for skin, opt for lines with primarily natural, organic ingredients like hydrating coconut oil, shea butter, or vitamin E, free radical-fighting green tea extract, or sun-protecting zinc oxide.
Are there any ingredients I should avoid?
Since most of what goes on our face is absorbed into our skin, knowing which makeup ingredients to avoid is a must. Do your best to steer clear of irritating sulfates, parabens, petroleum, and the “toxic trio” dibutyl phthalate, toluene, and formaldehyde sometimes found in nail polish.
What order should you put makeup on?
It may seem like a matter of preference, but the order that you apply your makeup can play a role in how well it holds up throughout the day. According to a makeup pro, here’s the order you should follow (though please note that if you choose to use a primer that should always come first):
- Foundation/BB Cream
What’s the best way to clean makeup brushes?
The first rule about cleaning makeup brushes is to remember to clean them consistently. (Some dermatologists recommend about once a week.) Opt for a gentle soap or a makeup brush cleanser—don’t use regular soap as that can dry out bristles. Using lukewarm water, hand-wash the bristles with the cleanser, and rinse clean. Reshape the brush and leave to dry with the bristles hanging off the counter to allow for full airflow.
What is makeup primer?
Prepping your skin before makeup application is an often overlooked but important step. Primers are designed to create an added layer between skin and makeup for a smoother application and to extend the wear of your makeup. Primers can also offer additional benefits like helping to even skin tone, illuminating skin, mattifying skin, minimizing pores, or delivering extra hydration.
Top Natural Makeup Brands
From raw pigments to natural minerals, these pure makeup lines are proven to perform.
This mineral-based line doesn’t just focus on masking skin imperfections, but also helps improve skin with all-natural formulas that include sun-protecting zinc oxide.
This skin-nourishing makeup line uses raw, food-grade, organic ingredients to pamper the skin and minimize signs of aging without harsh chemicals.
Chemical-free and environmentally friendly, this fresh, innovative line offers on-trend makeup must-haves, including nail polish.
This professional-grade line of multi-tasking essentials is also free of parabens, gluten, artificial colors, phthalates, and other harsh ingredients.
This modern makeup line is built on simplicity, authenticity and performance, using botanical-based formulas without fillers, propylene glycol, petrochemicals, or petroleum by-products.
29 Best Makeup Products
Finding the best makeup foundation, the best makeup palettes, the best eye-makeup remover, or the best primer can make your head spin—especially if you’re looking for brands that keep their formulas close to the earth. Here are 29 picks that more than make the cut (and find even more here).
Top Mineral Foundations, Concealers, and Finishing Powders
These foundations, concealers, and powders help create a flawless canvas without harsh chemicals.
Formulated with nourishing ingredients like green tea, pomegranate, vitamin C, and peptides, this easy-to-blend foundation pampers skin while delivering full coverage.
This creamy makeup stick is ideal for on-the-go touch-ups and easily melts into skin for a flawless glow.
Bring your skin into soft focus with this ultrafine loose powder that blurs and softens imperfections while imparting a youthful glow.
This two-in-one skin perfector hydrates, protects, and brightens with phytonutrients and pure zinc while premium natural pigments help even skin tone.
Combining these four light-reflecting, mineral-based shades provides a healthy dose of radiance while warding off free radicals.
Made from gluten-free, vegan minerals, this pressed powder grants flawless coverage while also giving a nourishing boost to the skin.
Cover dark circles, imperfections, and acne spots with this customizable, all-natural duo.
This lightweight, hydrating formula not only works to cover blemishes and dark spots but helps to reveal healthier looking skin.
Natural Mascara That Works
Batters up! You’ll love these luxurious lash favorites.
Turn up the volume with this super silky formula and ultra-thick wand.
Using certified organic oils, mineral pigments, butters, and waxes, this rich mascara adds dramatic flair without flaking, smudging, or clumping.
Made with high natural wax, this waterproof formula repels water while nourishing lashes with nourishing argan oil, aloe, and panthenol.
The Best Natural Eyeshadows
You’ll only have eyes for these sensational shadows.
This mineral-based shadow adds a pop of iridescent color without dyes and is totally cruelty free.
Reveal your inner bronze goddess with this richly pigmented trio of shimmering gold, matte beige, and chocolate shadows.
Perfect for day or night, this reflective tawny-brown shade has just the right amount of pizazz.
This creamy, raw pigment-based shadow delivers a youthful vibe thanks to its glossy sheen.
Non-Toxic Blushes and Bronzers
Feeling a little cheeky? These blushes and bronzers will get you glowing.
This triple-milled mineral blush delivers a healthy flush and a dewy finish using a clean, nourishing formula.
High in vitamin A and beta carotene, this Buriti oil-based bronzer nourishes skin while imparting a sheer, sun-kissed look.
Perk up cheeks and lips with this one-and-done essential, which helps create a fresh-faced, luminous appearance.
This convenient makeup stick can be used on cheeks, lips, and lids and boasts a vegan, satiny formula that doesn’t include harsh chemicals.
Best Natural Lipsticks & Lip Gloss
You won’t help but pucker up for these lip finishes.
Hydrate lips with cocoa seed butter, avocado oil, cranberry seed oil, and shea butter, while delivering long-lasting color.
Shine on with a hint of color along with nourishing fatty acids and vitamins A and C.
This cruelty-free, skin-soothing lipstick glides on with ease and is free of artificial ingredients.
This high-shine gloss moisturizes with sunflower seed oil and vitamin E while warding off free radicals with white teas, pomegranate, and vitamins A and C.
A cross between lipstick and lip balm, this stick gives a subtle dose of color along with soothing aloe and omega oils to leave lips supple and soft.
Essential Natural Makeup Brushes
We’ve narrowed down the best makeup brushes to give your old routine the brush-off.
Using expertly placed high-end, synthetic fibers, this blush brush presses and blends color into the skin for long-lasting wear.
Designed to mimic skin-to-skin makeup application, this vegan brush is extra soft for an “airbrushed” foundation look.
Eco-Friendly and Organic Makeup Removers
Hit refresh with these skin-soothing makeup removers.
This organic, coconut oil-based wipe easily melts away makeup to reveal clean, moisturized skin.
S.W. Basics Makeup Remover
The best makeup removers keep it simple, and this genius product delivers a clean slate with just three ingredients: organic sweet almond oil, organic extra-virgin olive oil, and organic jojoba oil.
Made with 100% certified organic cotton, these rounds are a medicine cabinet staple and won’t break apart when tasked with makeup removal.
These at-home makeup recipes are ideal for natural beauties.
A little coconut oil and a slice of your favorite lipstick shade is all you need to create a convenient stick blush at home.
Make a killer, totally natural lipstick yourself with non-toxic crayons, coconut oil, and rich shea butter.
Slough away dry winter lips with this exfoliating mix of sugar, raw honey, coconut oil, and cinnamon.