What you put on your skin matters. At least, that’s the philosophy behind Mineral Hygienics. This brand learned early on that popular makeup products were one of the underlying causes of the acne that women were struggling to hide with the very same makeup. To break the cycle, this company saw an opportunity to steer itself away from skin care and focus on makeup that wouldn’t clog pores and make skin issues worse. Now you can swipe, blend, and brush to your heart’s content without having to worry about harmful ingredients that won’t do your face any favors in the long run. Not only will you love the look and feel of products against your skin, but your skin will love the nourishing ingredients.
The History of Mineral Hygienics
According to the brand, it all started with a pimple. Before pivoting to makeup, Mineral Hygienics was in the skin care business, working on creating a line of products to combat acne without harsh chemicals. Once the brand realized chemical-filled makeup products were causing some of the acne its clients were struggling with, the brand saw an opportunity to shift gears. Today, it works with dermatologists and other skin experts to ensure its products not only meet the latest safety standards, but also work with the fewest ingredients possible.
Mineral Hygienics Company Mission
With business and makeup, what you see is what you get. Mineral Hygienics doesn’t hide behind any harmful chemicals or fillers, just easy-to-use products backed by research. Founder Tyler Hansen continues to redefine natural beauty and make natural makeup accessible to all. The company’s mission is three-fold: to be the premier cosmetics brand creating high-performing, natural products, to build lasting relationships with customers and suppliers, and to develop high-quality, well-researched products.
Benefits of Mineral Hygienics
As the name suggests, Mineral Hygienics is known for using the purest minerals in its product line, and aims to use the fewest ingredients possible to achieve results. The brand keeps things natural by avoiding binders, fillers, and harsh chemicals that can harm delicate skin. Beeswax, vitamin E, zinc oxide, and jojoba oil are some of the cornerstone ingredients you’ll find in its lip liners, eye pencils, and foundations. The brand also gives back by supporting nonprofit organizations like the Angel Foundation, which helps the unemployed get back on their feet.
Top Mineral Hygienics Products
Don’t just mask imperfections, treat your skin to some nourishing ingredients while you’re at it.
Ultimate Volume Black Mascara
This silky formula leaves behind lush lashes thanks to an oversized brush. Swipe on one coat for every day and two coats for a night out.
All Night Long Natural Lipstick
This rich raisin shade of lipstick looks natural on a variety of skin tones. Cruelty-free and made without artificial ingredients, you’ll love the smooth formula that nourishes lips on the go.
Matte Finishing Powder
Oily skin, beware. This matte finishing powder reduces shine in one swipe, without caking your skin or magnifying the appearance of pores. Use it once in the morning or throughout the day as needed.
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