Maxim Is Helping Women Have a #HappyPeriod—and You Can Help

Last Update: September 27, 2022

When most women get their monthly periods, they’re mainly concerned about cramps, breakouts, mood swings, and cravings, but many women in poverty have the added financial stress of buying tampons and pads. In the U.S., menstrual supplies aren’t covered by food stamps, and not only is the cost a burden, but homeless women also struggle to find access to safe facilities like showers and toilets.

Enter, #HappyPeriod, a nonprofit that’s built a social movement of girlfriends joining together to provide menstrual hygiene kits to homeless and low-income women around the country. For Women’s Health Week, we’re partnering with #HappyPeriod and Maxim to send more kits to more women, and we need your help! It’s as easy as shopping on, so read on to learn more about these powerhouse organizations and how to give back.

Meet #HappyPeriod

#HappyPeriod founder Chelsea VonChaz first stumbled on the idea when she found herself at a crossroads. “At the time, I was questioning work, relationships, and myself professionally. I was a working-yet-bored stylist, taking odd jobs, and when I was headed to an event one day I noticed a homeless girl crossing the street and noticed a blood stain on her clothes. I had so many questions, but the strongest one that burned in my heart was: What do homeless women do when they have their period?”

To find the answer, Chelsea called local shelters and discovered that shaving cream and razors for men are donated with more frequency than pads and tampons for women. Also, shelters and housing assistance providers aren’t required to supply or purchase menstrual products, and rely solely on donations.

Chelsea mobilized her organization and it’s now largely volunteer-driven. “We hold public monthly events to collect, assemble, and distribute the kits through street distribution and shelter drop-offs,” she explained. “Gatherings are held in public spaces where volunteers are asked to bring any item from our list of suggested donations.” Kits are packaged using small, biodegradable plastic bags and filed with a supply for one monthly cycle—pads, tampons, wipes, pantyliners, soap, and a pair of underwear. Donors can also work in their own communities and help start a new chapter, and #Happy Period will even send kit bags to get you started.

“A homeless woman that has her period has no one to talk to. It’s a social justice issue. Menstrual equity is real.”

“The whole narrative of being homeless is told like it’s one experience, but that’s not the case,” Chelsea said. “A homeless woman that has her period has no one to talk to. It’s a social justice issue. Menstrual equity is real.”

Meet Maxim

Maxim Hygiene is in the business of providing MAXIMum natural protection for women. Clever, right? When CEO Kenneth Alvandi started the company, he was inspired by three very important women in his life—his wife and two daughters. One of them, Rebecca Alvandi Yadegar, is now a VP, and the duo makes a powerhouse father-daughter team that not only makes sustainable feminine products, but partners with organizations like #HappyPeriod to empower women every day.

Sometimes, the best partnerships get their start in unexpected ways. Rebecca first met #HappyPeriod founder Chelsea after moving to Los Angeles in 2015. “I remember reading about Chelsea’s story and thinking this fierce woman is so real and cool,” Rebecca recalled. “Realizing she was a neighbor of mine, I shot her an email and the next thing you know Maxim not only donated some products to the cause, but I volunteered with her and her awesome crew at one of the packing and distribution events on Skid Row.”

Maxim and #HappyPeriod Volunteering

In 10 years with Maxim, Rebecca said this experience has been the most memorable. “It reinforced my perspective on homelessness and the value of the work we do with regards to pioneering the demand for organic and natural products while supporting grassroots, authentic, and on-the-ground initiatives,” she shared. “Not only does #HappyPeriod help break the taboo around menstruation, but it humanizes a population of people many are quick to judge and dehumanize. It demonstrated the power of the menstrual movement, as well as other related issues like gender equity and social justice.”

Women’s Health Week Donations

It’s been three years since Maxim first joined forces with the #HappyPeriod team, and they’re excited to partner with us in embracing the menstrual movement! This is where you, our passionate Thrive Market members come in.

During National Women’s Health Week—May 13-19, 2018—Thrive Market’s Spread the Health donations collected at checkout will help supply #HappyPeriod with feminine care products to support women in need! Funding will go towards the purchase of Maxim Organic Cotton Non Applicator Tampons, a healthy and cost-effective alternative on the market that happens to be waste-conscious and space-saving, too.

Here’s how you can help!

  1. Fill your cart on
  2. Add a donation (any amount helps!) to our Spread the Health campaign during checkout.
  3. After placing your order, your donation will be passed along to Maxim and #HappyPeriod to purchase and distribute hygiene kits!

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Nicole Gulotta

Nicole Gulotta is a writer, author, and tea enthusiast.

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