Staggering Statistic: How Old Is That Apple?

May 29, 2015
by Annalise Mantz for Thrive Market
Staggering Statistic: How Old Is That Apple?

Just how fresh are the fruit and veggies you find in supermarkets? It's actually probably worse than you think.

According to Martin Lindstrom's book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, the produce we see in grocery store bins can be anywhere from days to months old.

Take apples, for instance. The average supermarket apple has been off the tree for a whopping 14 months.

Would you call that fresh?

Photo credit: Roo Reynolds via Flickr

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This article is related to: Food, Non-GMO, Nutrition, Organic

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2 thoughts on “Staggering Statistic: How Old Is That Apple?”

  • Christine

    I have always wondered, and totally believe this! What advice do you have for apple eaters that don't live in proximity to apple orchards?

    • thrivemarket

      Thanks for reading! We always recommend shopping at a local farmers market or subscribing to a Community Supported Agriculture box.

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