March 5, 2020
What comes to mind when you think of Clif Bar? Perhaps the thought of wholesome ingredients like creamy nut butter and organic fruit sparks a craving, or maybe it inspires you to dream up your next road trip. We’re right there with you. This iconic brand makes some of our all-time favorite snacks, but today we’re veering from what’s inside the bar, and instead, highlighting what’s on the outside.
Earlier this year, Clif Bar announced a new sustainable packaging commitment that includes support for the UK-based Ellen MacArthur Foundation. This organization is working to accelerate the global transition to what’s called a “circular economy,” which emphasizes reducing pollution and waste in supply chains, and helps keep products in use for as long as possible.
Clif Bar has been actively developing eco-conscious packaging since 2001, when the brand unveiled its first gel tear-top that folded out of the way during use. This change helped minimize plastic litter on roads and trails, and inspired the brand to develop even more innovations. Here are a few highlights.
Clif Bar is a member of the Sustainable Packaging Coalition (SPC)—a network of businesses dedicated to using sustainable materials—and has made important changes over the years that resulted in big wins for the environment.
Clif Bar recently signed the Ellen MacArthur Foundation Global Commitment to help eliminate unnecessary plastic, innovate with existing plastic, and circulate items to keep them out of oceans and landfills. Joining this coalition means Clif Bar is committed to fulfilling these ambitious goals by 2025:
As Clif Bar looks ahead to the next 20 years, we’ll be following along and sharing all the latest packaging innovations along the way.
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