Regenerative Brand Roundup: How Regenerative Agriculture Supports a Better Food Future

April 6, 2022

While it is possible for individuals to make change, it’s a whole lot easier when people band together. When it comes to something as impactful as changing our long-standing food systems, more and more forward-thinking brands know that regenerative agriculture is our best bet for a sustainable food future — and by forming organizations like the Regenerative Coalition, a group of natural food brands helmed by Kyle Krull of Kettle & Fire, they’ve joined together to work toward just that. 

In honor of Earth Month, we spoke to some of our most popular regenerative brands available at Thrive Market about why they believe so deeply in using regenerative farming practices. 

What Does “Regenerative Agriculture” Mean? 

While organic farming was once the gold standard for creating a sustainable food supply, regenerative farming goes a step further to actually improve our soil, clean up the air, and even help to reverse climate change. 

Here’s how these brands put the key principles of regenerative agriculture into practice when making a wide range of products:

  • Promoting biodiversity. “We focus on biodiversity by ensuring multiple crops are planted in a field to enrich the soil,” says Shaila Garde-Lester, CMO of Spudlove Snacks.
  • Improving soil health. “In place of harming the land, we can nurture a system that heals the soil and even sequesters carbon from the air, helping to reverse climate change, ” says Emma Considine, Marketing Director at White Leaf Provisions. 
  • Minimizing soil disturbance. “Instead of using pesticides and excessive tilling, regenerative agriculture places a high premium on soil health,” says Shamber Ebert, Marketing Coordinator at La Tourangelle. 
  • Planting cover crops. “Longer crop rotations and careful cover crop selection helps to reduce disease, protects the soil, and increases fertility on all our organic fields, keeping our soil healthy and happy for generations to come,” says Garde-Lester.
  • Integrating animals. “By sourcing from farms that integrate managed livestock grazing and no-till techniques, we’re able to serve our planet in ways that ultimately impact the quality of the animals we use to source ingredients in our bone broths,” explains Victoria Belinsky, Director of Brand Marketing at Kettle & Fire. 

Regenerative Brands to Shop at Thrive Market 

Kettle & Fire

Who they are:

Makers of sustainably sourced, grass-fed, regeneratively farmed bone broths

Why regenerative agriculture is important to them:

“Regenerative is the new standard for human health and planet benefits, and as a company, it furthers our mission of making nourishing foods for people and the planet. As it stands today, we cannot source enough bones in a regenerative fashion to supply all of our bone needs. We are trying to create demand and help farmers transition their practices to regenerative ones given our demand. We believe we can help reverse climate change, restore biodiversity and revamp our food system, one bone broth at a time.

Top tip for living more sustainably this Earth Month: 

“It can be as simple as reaching for a product made with regeneratively sourced ingredients! Now more than ever, there are so many more options across the grocery store aisles. From bone broth to chocolate to sunflower oil, regenerative options are there if you know where to look.” 

Try this regenerative product:
Kettle & Fire Regenerative Bone Broth, Chicken


White Leaf Provisions

Who they are: 
Makers of organic, non-GMO, biodynamic and regeneratively farmed foods for babies and children

Why regenerative agriculture is important to them: 
“Regenerative agriculture is at the heart and soul of White Leaf Provisions. 

Our journey began soon after our first son was born. Like all parents, a time came when we started looking for convenient store-bought options […] We immediately recognized an unmet need; we saw lots of organic and GMO-free certified products, but none that went a few steps beyond to showcase regenerative farming. Since day one, every aspect of White Leaf has been conceived with the health of our children in mind, along with the wellbeing of the planet that they will inherit, based on the principles of regenerative farming. 

Our mission is to make regeneratively farmed foods widely accessible to people of all ages and phases in this country. The health of the planet and the health of our communities are inextricably linked. Healthy soil = healthy food = healthy beings. It’s really that simple!”

Top tip for living more sustainably this Earth Month: 
“As a family, ages six months to north of 40, we work to really instill a ‘recycle, reduce, reuse, refill and regenerate’ approach to our daily lives. We’re committed to cutting down on single-use plastic as much as possible, and in the rare instances that we do have to use it, we have a TerraCycle Zero Waste Box at home that allows us to recycle everything you can’t recycle curbside. 

We also prioritize buying secondhand whenever possible to help minimize the ‘stuff burden’ for the next generation by keeping lightly used products out of landfills.”

Try this regenerative product: White Leaf Provisions Biodynamic Baby Food, Mango, Carrot, Banana & Pear


La Tourangelle

Who they are:
Makers of artisan French-style cooking oils partnering with farmers in Northern California to produce the first California-grown regenerative sunflower oil

Why regenerative agriculture is important to them:
“Our artisan legacy makes honoring nature come easily. It is in our genes to revere trees, seeds, kernels, and all of nature because we know that it is the only way to produce high-quality products. Regenerative farming is one of the ways we aim to protect the planet, as well as low-impact packaging, and sustainable operations such as utilizing solar power and up-cycling our byproducts. Every aspect of regenerative agriculture fits together and influences one another, with the hope that these combined strategies can decrease the severity of the climate crisis.”

Top tip for living more sustainably this Earth Month: 
“We recommend shopping in-season and locally whenever possible, as this means less transportation, and subsequently fewer greenhouse gases.”

Try this regenerative product: La Tourangelle Organic Regenerative Sunflower Oil


SpudLove

Who they are: 
A fifth-generation farming family making thick-cut organic potato chips from regeneratively grown potatoes

Why regenerative agriculture is important to them: 
“We are committed to maintaining the health of our land through regenerative agriculture practices as we know ultimately that benefits the planet, which benefits us all. At Threemile Canyon Farms, we have a closed loop farming system which employs all five key regenerative farming practices, such as low tillage (which reduces the amount of carbon released into the air), longer crop rotation, and use of cover crops, which creates richer soil that produces the delicious, nutrient dense potatoes that are the heart and soul of our organic thick-cut potato chips. 

When we think of regenerative agriculture, we think of the whole system: the people who farm, the nutritious food that we grow for our products, the entire ecosystem that lives on the farm. Everything is considered, honored, and respected because it instills a strong foundation of health that allows everything and everyone to thrive.” 

Top tip for living more sustainably this Earth Month: 
“For people who want to support sustainable brands, look for products that call out their farming practices. This information is available on packaging and product websites.” 

Try this regenerative product: SpudLove Organic Thick-Cut Potato Chips, Barbecue


Alter Eco

Who they are:
Makers of organic, regeneratively grown chocolate, granola, and quinoa

Why regenerative agriculture is important to them: 
“As a company, we believe that regenerative agriculture is more resilient than industrial farms or monoculture farming in the face of climate change. It restores and respects our incredibly valuable soil and the human beings who grow our food. We also acknowledge that it has been used for centuries by indigenous people living in harmony with nature.

Regenerative agriculture provides farmers with the tools they need to become resilient as the climate changes. It even has the power to reverse climate change, drawing down carbon from the atmosphere into a regenerated soil. We believe all chocolate should use cacao beans grown in dynamic agroforestry, a regenerative farming model, which is the mission of the Alter Eco Foundation.”

Top tip for living more sustainably this Earth Month:
“Make a climatarian meal using locally sourced ingredients; walk or bike instead of driving; put your phone down and get outdoors; and plant a regenerative garden on your patio or in your yard.” 

Try this regenerative product: 
Alter Eco Organic Chocolate, Dark Chocolate Sea Salt


MegaFood


Who they are:
Makers of nutritional supplements made with key nutrients and real food from farmers committed to soil health through regenerative agriculture. 

Why regenerative agriculture is important to them: 


“We’re working towards building a healthier world, and we’re driven by the belief that the health of the soil itself is the starting point of all things good, for the health of people and the planet. We advocate that better health starts with what nature provides; plants are our power, fueling us with the nutrients we need to thrive. With regenerative agriculture, healthier soil grows healthier plants, and healthier plants are more nutritious plants.

With that, we introduced the Healthy Farm Standard, our regenerative supplier scorecard which helps us find farm partners that align with our key values: Building the Soil, Conserving Resources, and Supporting Thriving Livelihoods.”

Top tip for living more sustainably this Earth Month: 

“Support brands and businesses that are truly committed to and put in the work to support the health of people and the planet. Additionally, when possible, consider buying from your local farmer’s market and/or signing up for a CSA. This helps support your local farmers and community, plus the less traveling your food needs to do to get to you helps reduce the carbon footprint — all while providing you with delicious, quality, fresh produce.

Try this regenerative product: MegaFood Turmeric Curcumin Extra Strength for Whole Body

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Amy Roberts

Amy Roberts is Thrive Market's Senior Editorial Writer. She is based in Los Angeles via Pittsburgh, PA.

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