Why MegaFood Launched the Soil Carbon Initiative

It’s time to write a new story for the future of American farmland.

“Our soils are depleted, and industrial farming has left them dead,” says Sara Newmark, vice president of social impact at supplement brand MegaFood. “As a living organism, soil draws down carbon through photosynthesis and delivers nutrients back into the plant. It’s a beautiful cycle. As a business, we believe we have a unique role to play in that process.”

This company relies on nutrient-dense, whole foods to develop its products, and has spearheaded the Soil Carbon Initiative, a farming standard designed to improve soil health and build soil carbon. Watch the video to learn more!