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Why Thrive Market Offers ‘Shop By’ Categories

April 28, 2015

Ever wondered about those cute little icons to the left of your coconut oil or Pirate’s Booty?

When our team created the Thrive Market site, we knew we wanted to make our catalog of healthy products easy to separate into different segments—without any clutter. No more fussing with keyword searches or endless scrolling.

With our simple system, you can shop by the values that matter to you. Paleo customers can browse a selection of primal, certified organic choices, while vegans check out dairy-free, non-GMO foods that work for them. Everyone wins.

And we didn’t stop there! There are more than 70 values and certifications on the site, including certified organic, kosher, and gluten-free.

We worked for months before launching to make sure that all of our products were curated and tagged, so you can always find exactly what you’re looking for. It’s also a great way to discover cool new stuff, whether you’re gluten free, vegan or just looking to learn more about different eating styles.

Our categories and values aren’t just for dietary choices, either. If animal welfare is important to you, use our cruelty-free filter to find ethical beauty products. If you care most about the planet’s health, use our biodegradable filter. If you support gender equality, use our woman-owned business filter to support enterprising women.

You can also combine our values to find products that fit all of your beliefs, so you can mix and match your way to the perfect shopping cart.

Illustration by Katherine Prendergast

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