<p>Alaffia—a <a href="https://thrivemarket.com/c/body-care"target="_blank">body care</a> company—was founded to empower communities through fair trade, a movement across supply chains that empowers both producers and consumers to prioritize people as much as profits. When you <a href="https://thrivemarket.com/certifications/fair-trade-certified"target="_blank">see a fair trade label</a>, it means the product was made under fair conditions—no child labor was involved, and the farmers and artisans who made the products were paid fairly. Because the certification also includes premiums (additional fees on top of paying for the product), it means farmers have a say in how the premiums are invested into their community, often opting for education, sanitation, and other programs to improve their lives. </p>
<h2>The History of Alaffia</h2>
<p>The story of Alaffia begins in 1996, when a young man from Togo, West Africa met a woman from Washington state and they fell in love. He moved to the United States two years later, and they began working on their shared dream to make a difference in the world. Alaffia launched in 2003, and continues creating natural and luxury hair, face, and body products while supporting African communities to grow at the same time. And if you’re wondering about the name, “alaffia” is a common greeting originating in central Togo, Nigeria, and Benin, which means “a state of peace, health, and well-being.” </p>
<h2>Alaffia Company Mission</h2>
<p>Alaffia is on a mission to help West African communities become sustainable through the fair trade of indigenous resources. In addition to offering a line of <a href="https://thrivemarket.com/c/shampoo"target="_blank">shampoos</a>, soaps, body washes, and more, the brand supports local community projects, women’s cooperatives, and education. Its commitment to fair trade means farmers are paid a fair wage, healthy and safe working conditions are accessible, and the number of middlemen are reduced between producers and consumers. </p>
<h2>Benefits of Alaffia</h2>
<p>You’ll love Alaffia’s soothing products by themselves, but they’re even better once you know what goes inside every bottle. Here are some of the benefits of using Alaffia: </p><br>
<ul>
  <li>The products are fair trade certified by ECOCERT.</li>
  <li>Utilizes non-GMO ingredients</li>
  <li>The formulas include indigenous ingredients from West Africa like baobab, samphire greens, and black soap.</li>
  <li>Alaffia’s “social enterprise” model helps communities rise out of poverty by supporting women’s cooperatives, and promoting gender equality and education. </li>
</ul><br>
<h2>Top Alaffia Products</h2>
<p>Give your skin some TLC with these top Alaffia products you’ll love. </p>
<h3><a href="https://thrivemarket.com/p/alaffia-african-black-soap"target="_blank">Unscented African Black Soap</a></h3>
<p>Less is more, especially when you can use this soap three ways: as face wash, shampoo, and body wash. </p>
<h3>Everyday Shea Kids Bubble Bath</h3>
<p>In a relaxing lavender scent, <a href="https://thrivemarket.com/p/alaffia-everyday-shea-butter-baby-bubble-bath-lemon-lavender"target="_blank">Alaffia’s bubble bath</a> foams naturally and moisturizes skin with shea butter and clary sage.</p> 
<h3><a href="https://thrivemarket.com/p/alaffia-neem-turmeric-night-cream"target="_blank">Neem Turmeric Night Cream</a></h3>
<p>Restore your skin while you sleep with a rich night cream whipped with nourishing ingredients like lotus flower, samphire greens (a bright green marsh plant), turmeric, and shea.</p>
<h2>You Might Like</h2>
<p>If your skin needs a little TLC, check out our top posts that’ll have you glowing in no time.</p>
<h3><a href="https://thrivemarket.com/blog/restorative-skincare-while-you-sleep-alaffia-has-the-natural-products-you-need"target="_blank">Restorative Skin Care While You Sleep</a></h3>
<p>Get a youthful glow in just three easy steps using our favorite products from Alaffia.</p>
<h3><a href="https://thrivemarket.com/blog/best-natural-skincare-brands"target="_blank">Best Natural Skin Care Brands of 2019</a></h3>
<p>We’ve researched the best skin care brands so you don’t have to—just dive in and find your new favorite cleansers, serums, and more. </p>
<h3><a href="https://thrivemarket.com/blog/best-ways-to-get-rid-of-dry-itchy-skin-in-winter"target="_blank">Best Ways to Get Rid of Dry, Itchy Skin in Winter</a></h3>
<p>The coldest season doesn’t have to bring skin woes along with it. Learn how to stay moisturized, even when the temperatures drop. </p>

Shop ethically and help West African communities become sustainable by shopping Alaffia's products. Learn more about their story.

Alaffia—a common African greeting meaning "a state of peace, health, and well-being"—creates natural and luxury hair, face, and body products while supporting local West African communities.

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