Founded to empower individuals and communities through fair trade.Alaffia was created to help West African communities become sustainable through the fair trade of indigenous resources. One key to sustainability is empowerment of individuals within the communities. We encourage empowerment through our community projects, our women's cooperatives, and education and involvement in our customer communities. We firmly believe that the cooperation of people across the world is as essential part of building sustainability in all our communities.To Alaffia, fair trade means paying a fair price or wage in the local context, providing equal employment opportunities, engaging in environmental sustainable practices, providing healthy and safe working conditions, being open to public accountability, and reducing the number of middlemen between producers and consumers. We believe fair trade should be environmentally, economically and culturally sustainable and give local communities the opportunity to self empower.