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Leaving your corporate jobs to launch a line of superfood greens might sound like a crazy idea, but when you have an exceptional product and a family farm to manufacture it, it’s one worth following. This is how Amazing Grass got its start. Today, the wellness-driven company uses a proprietary blend of nutrient-rich greens and draws on 60-plus years of farming experience to offer an array of wellness products. From protein powders to health boosters, Amazing Grass’s supplements are crafted ethically and sustainably, all while adhering to strict quality standards. Here’s what you need to know about this “amazing” earth-friendly brand.
The History of Amazing Grass
As soon as Brandon Bert shared his grandfather’s unique blend of superfood greens with pal Todd Habermehl, Bert realized the duo might join forces on a new venture. And in 2002, Habermehl and Bert ditched their corporate tech jobs in California’s Bay Area to start a company dedicated to producing and distributing organic green superfoods. The best part? They already had a sourcing facility: Bert’s family farm in Kansas. With more than 60 years of experience, the farm has mastered how to grow, harvest, dehydrate, and store organic alfalfa and cereal grasses—the backbone of Amazing Grass products.
Amazing Grass Company Mission
Amazing Grass has a simple but clear mission: to offer organic, green superfoods that are sustainably made from high-quality ingredients. Each product is packed with nutrients and convenient to use (like powders you can add to smoothies, beverages, and more) so that nourishment doesn’t have to fall by the wayside even when life gets hectic.
Benefits of Amazing Grass
Crafted with the high-quality, plant-based ingredients sourced from a local family farm, Amazing Grass supplements redefine the term “grassroots movement.” Each superfood-powered product delivers a range of benefits and is:
- Non-GMO Project Verified
- Certified Organic
- Certified kosher
- Ethically sourced directly from farmers
- Sustainably farmed
- Made with grasses grown outdoors to enable deep roots and maximum nutrient content
Top Amazing Grass Products
Boost your wellness routine with these superior supplement must-haves.
Looking for plant-based supplements? Try this collagen booster from Amazing Grass made with wheatgrass, vitamin C, and biotin.
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Find recipes featuring Amazing Grass products below.
This beauty-boosting bowl combines açai, blueberries, and Amazing Grass Beauty Elixir (comprised of wheatgrass, alfalfa, and adaptogenic herbs) to get you glowing from the inside out.
Treat your inner mermaid to a magical smoothie bowl of pineapple, banana, avocado, spinach, and plant-based superfood powder, all topped off with dragon fruit and star fruit.
In a meal plan rut? Mix things up and up your nutrient intake with 14 super simple recipes that are sure to make you a total smoothie devotee (if you aren’t one already).
Not familiar with this smoothie spinoff? Spoon your way to wellness with our bowl-building tips, recommended wellness boosters, and favorite smoothie bowl recipes.