When it comes to whole grains, the sky’s the limit. This category has grown so popular in recent years, it can sometimes be overwhelming when faced with all the options. But at Thrive Market, we think that’s a pretty good problem to have. Many whole grains like wheat, corn, oats, barley, spelt, rye, rice, and quinoa have numerous benefits that make these ingredients worth incorporating into your diet. Take quinoa, a gluten-free ancient grain that offers protein, fiber, calcium, and iron. Because quinoa contains all nine essential amino acids, this grain is a complete protein and known for being a popular choice especially for vegan and plant-based diets. Comb through the supermarket shelves (and ThriveMarket.com, of course), and you’ll discover brands making the most of these ingredients. For 40 years, Barbara’s Bakery has been incorporating whole grains like amaranth, rolled oats, brown rice, and quinoa into its popular cereals and snacks, and we can’t get enough.
The History of Barbara’s Bakery
In 1971, Barbara Jaffe opened a Bay Area, California bakery. She was only seventeen at the time, but helped pioneer the region’s natural foods movement. Her baked goods incorporated whole grains and sugar alternatives, and locals lined up to fill their baskets. Barbara’s Bakery eventually branched out from a brick and mortar storefront to sell wholesale products ranging from cereals and snack bars to cookies and cheese puffs in stores around the country.
Barbara’s Bakery Company Mission
“Goodness baked into every bite” is the motto on which Barbara’s Bakery was founded. Whether you’re snacking on a handful of cheese puffs (a customer favorite) or building your breakfast with a box of whole-grain cereal, this brand uses real ingredients like oats, rice flour, and nut butter to help you make better choices every day.
Benefits of Barbara’s Bakery
A range of benefits makes opting for Barbara’s Bakery products an easy choice. Many of its products are Non-GMO Project Verified, USDA Organic, and certified by the American Heart Association. Barbara’s Bakery is a founding member of the Whole Grains Council, which helps educate the public about the benefits of incorporating whole grains into a healthy diet. In addition, Barbara’s Bakery takes part in many activities that support sustainability and giving back, like donating products to local food banks and reducing waste by delivering food scraps to local pig farmers. Barbara’s Bakery also works with Project Puffin, a project from the The National Audubon Society, which is helping restore the endangered puffin population to historic nesting islands in the Gulf of Maine.
Top Barbara’s Bakery Products
Fill your pantry with these favorites from Barbara’s Bakery.
Original Cheese Puffs
One of the O.G. snacks from Barbara’s Bakery, these puffs are lighter than air and baked up with aged cheddar and blue cheese. They make the perfect snack for school lunches, road trips, or any time you’re looking to satisfy your cravings for something salty to nosh.
Multigrain Spoonfuls Cereal
Sweetened with molasses, this multigrain cereal combines oats, wheat, and corn for its signature crunchy texture. Each serving delivers 4 grams of protein, plus vitamin C, calcium, and iron.
Peanut Butter Puffins Cereal
Kids will love starting their day with a bowl of puffins—and parents will love the wholesome ingredients like peanut butter, oat flour, and rice flour. Enjoy a scoop with your favorite milk or milk alternative, or snack by the handful.
The Best Breakfast Recipes
Cereal is only one of the many ways to get a jumpstart on your mornings. Our recipe archive is brimming with easy ways to enjoy your first meal of the day.
46 Breakfast Recipes
You’ll never get bored when rotating a handful of these 46 breakfast recipes into your morning routine. Try Egg and Spinach Breakfast Muffins, a Tropical Turmeric Smoothie Bowl, Carrot Cake Oatmeal, and more scrumptious ideas.
4 Winter Breakfast Ideas
Cooler weather calls for cozying up at the breakfast table. You’ll love these four winter recipes (like gluten-free gingerbread pancakes) that’ll see you through the season.
Make the Ultimate Keto Breakfast
For the ultimate keto breakfast, bookmark our list of diet-friendly go-to’s like scrambled eggs, stuffed peppers, and chia porridge.