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Cholula

Cholula (1)

Cholula Hot Sauce is based on a 100-year-old recipe and has gained international popularity for its unique blend of peppers and spices. The brand's mission is to "uncap real flavor" by adding a versatile, fiery kick to a wide variety of dishes without overwhelming heat, making it a beloved condiment for enhancing everything from breakfast to cocktails.

You may know it as a trusted go-to when you’re searching the condiment caddy at a restaurant, but Cholula Hot Sauce actually has a rich, 100-year history as a popular flavor booster—and still commands an impressive cult following today. That’s likely due to this versatile sauce’s ability to enrich just about any cuisine without leaving your senses totally dull at the end of the meal. From Mexican to American to Asian cuisines and more, Cholula adds a delightful kick to just about any dish, which makes it one of our favorite pantry staples when it comes to spicing things up.

The History of Cholula

Named after 2,500 year old city in Mexico, Cholula Hot Sauce is based on a recipe that’s over 100 years old. “Cholula” comes from the pre-Hispanic word "Chollollan" meaning "the place of the retreat." The sauce initially began as a local condiment of choice but soon gained international traction as more restaurants and markets began carrying the zesty, spicy favorite. Today, the sauce is recognized throughout the world for its distinctive wooden cap and iconic yellow label.

Cholula Company Mission

Looking for a little extra zing? Cholula urges everyone to “uncap real flavor” anytime, anywhere, on anything. That’s because Cholula isn’t your average hot sauce. The unique blend of peppers and spices can add a dose of hot, fiery flavor to everything from burgers to wings to veggies and even popcorn—without lingering heat.

Benefits of Cholula Hot Sauce

Don’t be afraid to get saucy! Here are some awesome ways to get more spice in your life with Cholula.


  • Up your breakfast game by adding some kick to your poached eggs.
  • Give your salad a little extra zing by mixing it into dressing.
  • Add a dash to soups, ramen, stews, or chowder.
  • Like spicy seafood? Hit your shrimp with a little sauce before tossing onto the grill.
  • A Bloody Mary isn’t the only drink that pairs well with Cholula. Try adding it to a michelada or just a shot of vodka for “Fire in the Hole.”

Top Cholula Products

Find out what makes this hot sauce such a crowd-pleaser.

Cholula Hot Sauce

Fiery yet refined, this delicious blend of piquin peppers, chile arbol and signature spices enhances food flavors without overpowering them. Add it to eggs, soups, pizza, or a Bloody Mary for a crave-worthy flavor boost.

Recipes With Hot Sauce

Heat things up with these Cholula recipes.

Jackfruit Jambalaya

Give this traditional Louisiana classic dish a vegan twist by swapping in hearty chickpeas, meaty jackfruit and adding tons of flavor with creole seasoning, Worcestershire, and a hefty dose of hot sauce.

Jalapeño Bone Broth Bloody Mary

Blended, not stirred, this adult beverage has heft and bite thanks to a unique blend of tomatoes, Beef Jalapeño Bone Broth, hot sauce, celery salt, Worcestershire sauce, and vodka.

Cauliflower Buffalo “Wings”

You won’t miss the meat with these veggie-based “wings,” made from battered and roasted cauliflower that’s been doused with hot sauce. Dip them in dairy-free ranch for a spicy/creamy bite.