Flavorful fire that finds its roots in a well-guarded recipe over 100 years old.From its distinctive carved wooden cap and the artistry of the label to the flavorful sauce inside, Cholula Hot Sauce pleases the senses. If you've tried Cholula, you know what we are talking about. If you've not yet had the opportunity to experience Cholula then you are in for a real treat - an epicurean awakening that will enhance the enjoyment of nearly all your favorite foods.The Cholula difference is all in its exclusive blend of piquin and arbol peppers, ground into a delicate pepper paste then combined with signature seasonings and natural ingredients. The result is a flavorful hot sauce with a balanced heat for which it is fondly referred to as "The Flavorful Fire". Cholula amazingly enhances the flavor in a broad range of all your favorite foods - from eggs, omelets and hash browns to soups, dips, sauces, pizza, appetizers, entrees, and Bloody Marys (or Bloody Marias!) and even popcorn! Cholula's finely balanced heat makes your favorite foods more festive without masking the food's flavor.Since the late 20th century Cholula's success has been nothing short of incredible. It is one of the fastest growing hot sauces on the market. Cholula is featured on restaurant tables across America, and is widely available in grocery stores nationally. Cholula is passionately used by rock stars and presidents, race drivers and NBA stars, snowboarders and golf pros, great chefs and millions of folks just like you and me. Why, because the Flavorful Fire® of Cholula Rocks!THE STORY BEHIND CHOLULACholula's Flavorful Fire finds its roots in a well-guarded recipe that's over 100 years old. This recipe blends pequin peppers, red peppers and spices in a delicate process that produces a perfect balance between flavor and heat.Cholula Hot Sauce was named after the 2,500 year old city in Mexico. The term Cholula is derived from the pre-Hispanic word "Chollollan" meaning "the place of the retreat." Cholula's wooden cap and distinctive yellow label represent the care and quality tradition of Mexican artisanship. Cholula's intriguing packaging has become a quality icon, a symbol recognized by millions.What was started as a local favorite soon gained international acclaim. Bottles of the zesty, delicious hot sauce began popping up in restaurant kitchens and retail stores all over North America.