Daring

Chicken is a staple around the family table, in school cafeterias, and on fast food chain menus across the country. It’s an affordable and delicious source of protein, but not all animals are raised humanely, and the industry generates an enormous amount of waste. (In North Carolina alone, chicken farms produce 5 million tons of waste per year.) But brands like Daring have a sustainable plan that maintains the flavor, texture, and versatility of chicken that you know and love.

The History of Daring

Scottish entrepreneur Ross Mackay is a former meat-eating athlete turned plant-based advocate. While playing tennis and subsisting on a strict diet of high-protein and low-calorie foods, he tried going vegan on a dare from a fellow athlete. The experiment was supposed to last a week, but Mackay enjoyed the physical and athletic benefits and decided to keep up with it. Ultimately, this experience inspired him to create Daring and keep it simple: Their base recipe is made using only 6 ingredients.

Daring Company Mission

Daring was founded by a team of chicken lovers who believe that eating more plants and treating animals with care are essential practices. No matter your diet or lifestyle, this brand is on a mission to rethink and replace animal chicken in the food system. In a 2022 interview, Mackay shared his desire to create a plant-based chicken for everyone to enjoy that’s a true substitute for animal chicken. “To date we’ve sold 1.7M lbs of plant chicken which is the equivalent of removing 579K cars off the road, saving 1.3K football fields of land, and saving 4.4M showers worth of water. I will never lose sight of our mission and look forward to increasing our positive impact on the environment.”

Benefits of Daring

Add Daring to your cart to enjoy these benefits.

• 100% plant-based
• No animal antibiotics or added hormones
• 10-14g of soy-based protein per serving
• Exciting flavor combinations made with robust spices
• No artificial flavors, GMOs, or palm tree oil

Top Daring Products

Whether you’re following a vegan diet or not, these plant-based bites are sure to satisfy.

Plant Chicken Pieces, Original

Daring’s original recipe features soy protein and spices like cardamom and paprika. The gluten-free bites can be used in a variety of ways, including baked pasta and stir-fries. Thrive Market member Jordan from Arizona adds it to BBQ pizza (so smart!), and Rachelle from California loves its versatility, sharing “I have a vegan chicken biryani recipe that I make at least twice a month using these chicken strips. It’s a family favorite. So happy to see Thrive Market carrying these!”

Plant Chicken Pieces, Lemon & Herb

Building off their original recipe, Daring added juicy lemon and savory herbs for another soon-to-be family favorite. Meg from North Carolina says they’re “such a great vegan chicken product and the lemon herb flavor is excellent!”

Plant Chicken Pieces, Cajun

Wake up your taste buds with Daring’s Louisiana-inspired chicken featuring a bold spice blend that includes chili flakes, cumin, and paprika. Dlonzo from Michigan was impressed after his first order. “I put some in the air fryer and they tasted like fried chicken. I also added some to a stir fry and they tasted even better.”

Tips for Going Plant-Based

Enjoying plant-based meals is easy, and our recipes and cooking tips show you how to make it work.

Vegan vs. Plant-Based Diets

Curious about the differences between plant-based and vegan diets? This post answers all your questions.

Thrive Market’s Guide to a Plant-Based Diet

A plant-based diet has a lot to offer, and this post covers the benefits, our favorite protein hacks, pantry essentials, and more.

The Best Vegan Burger Recipe

The ultimate vegan burger starts with the right ingredients, including chickpeas, mushrooms, and sunflower seeds. And don’t miss the sriracha-spiked sauce for an extra kick.