Natural shampoos, conditioners, repairing treatments, styling, finishing products, and more. Giovanni was one of the first “natural” salon hair care products and today is the #1 selling Natural Hair Care brand in the United States Natural Products Industry. Giovanni Cosmetics remains a family owned company, committed to creating only the purest formulations, packaged in aesthetically beautiful bottles and marketed with extraordinary visuals and graphics. GIOVANNI PRODUCTS ECO STATEMENT The complete range of products consists of only the most carefully selected blends of vitamins, minerals, nutrients, herbs and oils. These unique products contain no parabens, sodium lauryl/laureth sulfate or animal by-products. Cruelty-free-never tested on animals, pH Balanced and biodegradable formulas with recyclable packaging. The range consists of shampoos, conditioners, repairing treatments, styling, finishing products, and body and skin care products. The Giovanni Rule of Balance - Make each product as pure and natural as possible without sacrificing exceptional product performance. Arthur Giovanni, the founder of Giovanni was in his early career a leading hair stylist, and a top salon owner in the Hollywood/Beverly Hills area of California. His famous salon “On Sunset” was indeed located on the famous Sunset Strip, and was a hit with many of the Hollywood celebrities. His establishment took on shades of a “hangout”. At a certain point, Arthur’s hands started to react from the products used in the salons and he tried product after product, in search of a hair care line that would not cause this reaction to his skin. He began to explore the possibility of creating his own full line of professional hair care products, based on this premise. He felt that if he could create products with a base consisting of vitamins, herbs, minerals, proteins, and nutrients, that these products would have greater predictability (i.e. no surprise chemical reactions such as oxidation of color, etc.) and would generally be much better for the hair than the standard wholly chemically based products.