SHOP BY CATEGORY
New parents know how much brain space is used up worrying about and researching everything from sleep training to weaning. Happy Family, a certified B Corp that seeks to support families through high-quality nutrition, understands how much parents have on their plates. While attending Columbia Business School in 2003, founder Shazi Visram watched a good friend struggle to find healthy food options for her twins. It inspired her to create a fully organic and environmentally-friendly food company to help make her friend’s life—and the lives of thousands of other parents—much easier. The brand is now known for specializing in baby and toddler food that’s both healthy and delicious.
The History of Happy Family
After the initial spark of a business idea, Happy Family officially launched its line of minimally processed frozen and organic baby food on Mother’s Day 2006. A few years later, Happy Family was named “Rockstar of the New Economy” by Fast Company, and CEO Shazi Visram was honored as Ernst & Young’s Entrepreneur of the Year in New York. Today, the brand makes organic food for babies, toddlers, kids, and even recently launched an adults line so the whole family can benefit.
Happy Family Company Mission
The mission of Happy Family is to use nutrition to help change the trajectory of children’s health. And it’s not just a business—Happy Family takes an active role in addressing childhood nutrition so all kids can thrive. Happy Family has been a certified B Corp since 2011, and proudly organizes a nutrition education program that delivers workshops, materials, and funding to organizations researching childhood nutrition. The brand has committed to making 100 percent of its packaging reusable by 2025, and is well on its way to fulfilling this goal by using recycled material in its packaging to minimize environmental impact. Happy Family also composts its food waste and offsets 100 percent of the carbon emissions from its offices and employee travel.
Benefits of Happy Family
To create its signature recipes (that are both kid- and adult-approved), Happy Family partners with a team of dietitians, pediatricians, and children’s health experts. Every product is also boosted with supplements like probiotics, DHA/ARA, as well as superfoods like chia, quinoa, kale, and flaxseed to help little ones get an added nutritional boost with every bite. In 2017, Happy Family received a Public Benefit Corporation designation, which is given to companies that exceed the high environmental standards already set for B Corps. Here are a few more benefits of nourishing your little ones with Happy Family:
- USDA Certified Organic
- No synthetic colors or flavors
- No GMOs
- No pesticides
- Fruits, vegetables, and grains sourced from organic farms
- Packaging made without BPA or phthalates
Top Happy Family Products
See for yourself why these products are some of our members’ favorite picks.
Fruit Snacks - Strawberry, Raspberry & Carrot Organic Creamies
Babies will squeal with delight when offered these fruit-filled snacks made with dried fruit, vegetables like butternut squash, and coconut milk. This snack is dairy- and gluten-free.
Organic Strawberry Happy Puffs
Sweetened with fruit juice and made with added vitamins and minerals, these puffs help encourage self-feeding when your little ones begin learning how to eat.
Organic Probiotic Baby Cereal
When your baby is ready to move beyond rice cereal, reach for Happy Family’s probiotic-infused cereal that’s enriched with choline and DHA to help support eye development.
Thrive Market’s Best Tips for Parents
We love helping parents feel like they’re empowered to feed and take good care of their families. Here are some of our best tips, recipes, and ideas for everything from DIY diaper cream to the best ways to use a jar of applesauce.
Easy Applesauce Recipes
You’ll love our 8 applesauce recipes that make good use of a staple ingredient in every parent’s pantry. Choose from Sweet Potato Latkes, Banana Bread, and more.
How to Make Diaper Cream
Diaper cream doesn’t have to be hard to make. Our version calls for six natural ingredients like shea butter and bentonite clay to soothe baby’s skin.
The Organic Baby Products You Need to Know About
We researched the best organic and natural baby products so you don’t have to. Have a read, then get your nursery stocked and ready to go.