Indigo Wild (19)

We’re pretty wild about any beauty brand that smells amazing and skips the chemicals in favor of plant-based ingredients. If you’re in the same camp, check out Indigo Wild. This company is based in the Midwest and is pretty obsessive about offering nontoxic products (such as liquid laundry soap, facial toners, and bar soaps) while adding aromatherapy benefits, too. The origin story of aromatherapy dates back to ancient times—there’s written evidence from clay slabs that shows medicinal plants were in use approximately 5,000 years ago. But what we understand as aromatherapy today was coined in the 1930s by a French chemist named René-Maurice Gattefossé. In addition to making sure your home is filled with good-for-you formulas, Indigo Wild relies on essential oils to transform your daily routines into something extra special.

The History of Indigo Wild

Founder Emily Voth first developed her original Zum Bar in her home kitchen in 1996. After the soap bar became a success, she moved on to other bath, skin, and home products, including lotions, lip balms, bath salts, candles, liquid soaps, massage oils, and more. Eventually, operations moved into the factory in Kansas City, Missouri, where the headquarters remain today.

Indigo Wild Company Mission

Indigo Wild makes natural beauty and home products that, according to the brand, are loaded with “only the best good juju.” Translation: the products have enough essential oils to be considered aromatherapeutic, and are made with nontoxic ingredients like coconut oil, jojoba oil, beeswax, shea butter, and more. The brand also supports local charities in Kansas City, such as Back in the Swing, Sheltie Rescue, and Turning Point: The Center for Hope and Healing.

Benefits of Indigo Wild

Skipping nontoxic ingredients (while still cleaning your clothes and pampering your face and body) is one of the best reasons to choose a brand like Indigo Wild. The brand seeks out organic ingredients whenever possible, and is free from additives, dyes, and colors. Here’s some of the feedback straight from Thrive Market members!

• Stacie from Idaho loves using the Sandalwood Citrus Mist both as a body spray and room freshener.


• Keli from Texas is obsessed with the laundry detergent. “There’s no need to use additional fabric softener, and your clothes smell fabulous. It’s like being surrounded by aromatherapy all day.”


• Olivia from Okla. has become a convert to Indigo Wild’s face wash. “I’m about to buy my second one! It removes makeup and comes in a glass bottle!”

Top Indigo Wild Products

Get started with nontoxic ingredients for home and body with some of our top Indigo Wild products.

Zum Clean Laundry Soap, Sea Salt

Zum Clean uses coconut oil, baking soda, and essential oils to lift stains without any harsh chemicals.

Zum Mist, Sandalwood Citrus

Quickly refresh any room in your home with this uplifting spray made with sandalwood and citrus essential oils. This mist can also be used on your skin, in the car, or in your hair.

Zum Face Gentle Facial Cleanser

This gentle facial cleanser helps rid your skin of makeup, oil, and dirt—without the use of harsh sulfates. The 8-ounce bottle is made with soothing ingredients like coconut oil, jojoba oil, and olive oil.

Thrive Market’s Best Natural Cleaning Tips

Here are our best natural cleaning tips, from exfoliating your skin to deep cleaning the house.

Ideas for Nontoxic Cleaning

From the greenest products to simple homemade recipes, we’re sharing our top tips for eco-friendly kitchens, nontoxic laundry, and more.

Using Essential Oils for Cleaning

Diffusing your favorite essential oil blend is always a great way to help shift your mood, but did you know you can also use these oils for cleaning? Get our DIY recipes and tips for tapping into the antibacterial powers of oils.

How to Deep Cleanse Your Skin With Indian Healing Clay

You don’t need a mud mask made with a million ingredients to help purify your pores. This post has the ancient secret you’ll want to add to your regular beauty routine.