Laird Superfood™ is a passion project that has been in development for over two decades. As the world's most prolific big wave surfer, Laird Hamilton has had the opportunity to travel the world to ride some of the gnarliest waves ever recorded. Laird's love of coffee was derived by the prerequisites of his dangerous sport where maintaining the highest level of focus is tantamount to surviving the ocean's most challenging conditions. Laird understood early in his career that premium coffee was a natural and healthy solution in helping him maintain his highest level of performance. As result, Laird began to incorporate coffee into his daily dietary regimen which acted as the catalyst that set him on a wonderful journey in becoming a passionate coffee expert. A fan of rich, bold and complex blends, Laird sought to understand the processes of growing, picking, roasting and packaging high quality coffee. Not leaving good enough alone and in Laird style, he sought to naturally enahnce his premium coffee by formulating his Superfood Creamers™ consisting of nature's whole food ingredientha After years of trial, Laird is ready to share his line of premium coffees and Superfood Creamer™ with the world Join him on his lifelong journey of maintaining optimal performance while living a healthy and fun life.