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Nellie's

Nellie's (2)

Nellie’s All-Natural offers eco-friendly laundry and cleaning products inspired by founder James Roberts' late mother, Nellie, who valued natural and simple cleaning methods. The company's mission is to provide toxin-free, phosphate-free solutions with minimal environmental impact, including a commitment to reducing plastic use by packaging products in glass.

Nellie’s All-Natural creates laundry and house cleaning solutions that are as kind to the environment as they are to your kitchen or clothes.

The History of Nellie’s

Nellie’s was founded by James Roberts, who created the company to honor his late-mother, named Nellie. Nellie had been looking for simple, natural and environmentally friendly ways to keep her house clean long before it was trendy. Creating a line of products inspired by Nellie’s values felt like the perfect homage. As the company expanded, James created products inspired by his young daughter, childhood dog, and daughter’s favorite toy, Lamby!

Nellie’s Company Mission

All of Nellie’s products are free of toxins and phosphates. Each product is made with the absolute simplest ingredients possible, just like Nellie would have wanted it. That means customers know what they’re putting on their clothes with each and every load. Moving forward, Nellie’s will continue to find innovative ways to lower their impact on the planet. Their environmental resolutions for 2020 include packaging their products in glass, to completely cut down on their plastic usage.

Benefits of Nellie’s

Nellie’s is a company all about keeping it clean. This is what that means for you:


  • Simple products that work
  • Cleaners made in powder form, when possible, to cut down on water usage
  • All products are free of toxins, phosphates, SLS and GMOs.

Top Nellie’s Products

Everything you need to clean your clothes, the toxin-free way, is available from Nellie's.

Nellie’s Scented Dryerball

Put a Nellie’s Scented Dryerball in with your next load instead of a toxic dryer sheet. These dryerballs are full of essential oils that add just the right amount of scent to clothes. Each dryerball is good for about 50 loads.

Eco-Friendly House Cleaning Solutions

See what other Thrive Market products and tips can help you keep your house, and the planet, looking sparkling clean.

Non-Toxic Cleaners and DIY Tips

Check out these items, available at Thrive Market, to cut down on toxins in your home. Then scroll down for some of our DIY tips.

Cleaning Your Home with Essential Oils

There’s a reason that Nellie’s Scented Dryerballs are made with an infusion of essential oils. See what else essential oils can do for your household routine.

List of Quick and Easy Healthy Recipes

If you’re going to clean up your house the right way, why not do the same to your diet. These healthy recipe ideas can be a step in the right direction.

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