Our roots date back to when our co-founder Neil became a dad himself. As working parents, Neil and his wife spent their evening hours pureeing fresh veggies to make sure their daughters were able to get the same great tasting food that they enjoyed throughout the day. The jarred baby food offerings were just bland and lacked any tasteful inspiration. There had to be a better way. In 2007, Plum Organics was born, when a small group of parents came together and reimagined the baby food category as we know it today. The company introduced the first spouted baby food pouch, with a mission of inspiring a lifetime of healthy eating from the very first bite. And since then, we’ve been cooking up some delightful blends of pureed fruits and veggies with culinary-inspired ingredients like kale, quinoa and amaranth. Did you know that Plum is the largest purchaser of amaranth in the world?! We’ve now expanded beyond baby food and offer yummy snacks for all ages (including grown-ups!). The options are endless and we’re just getting started.