Research- backed formulations delivering optimal health benefits.Our Mission is to be the performance leader in building a stronger state of health for our customers, trade partners, the global community and the planet.Circle of Care - Corporate Responsibility is Good BusinessOur Circle of Care Program formalizes Rainbow Light’s 30 year history of good corporate citizenship. The Circle of Care further upholds the belief our customers have placed in us by making us the #1 most trusted natural vitamin brand. We believe that corporate responsibility is a vital form of customer service and one of the honors of business leadership. The Rainbow Light Difference - a Difference You Can FeelProduct quality and purity is foundational to corporate responsibility. Each formulation is research- backed, delivering optimal health benefits with a customized blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and soothing botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. Twenty Years of Fighting Global MalnutritionAs the founding supporter of Vitamin Angels, we’ve helped provide life-saving nutrition to mothers and babies around the world since 1994. Through the Circle of Care’s growing network of aid partners, we’re working to foster a vibrant state of health in moms and babies everywhere. Environmental Stewardship is in Our DNAAlmost 25 years ago, Rainbow Light commissioned the first environmental impact study to establish best practices for reducing our packaging footprint. From there, we partnered with leaders in sustainable packaging to develop our trademark, 100% post- consumer-recycled Eco-Guard bottles. By repurposing existing plastic, we not only help keep our oceans and natural habitats pollution-free, we reduce carbon emissions seven-fold over other alternatives. Made from 100% recycled and infinitely recyclable BPA-free plastic, Rainbow Light now keeps 9 million bottles from entering the waste stream every year. What is the Origin of the Rainbow Light Name?Rainbow Light began in 1981 by offering consumers a nutritious spirulina supplement and went on to become the first-ever food-based supplement brand. During nutritional content testing procedures in those early days, our researchers discovered that spirulina, when exposed to a light spectrophotometer, refracted all the colors of the rainbow.In addition to their simple beauty, these rainbow colors revealed the full spectrum of nutritional constituents present in spirulina. Inspired by the power of nature revealed in this nourishing food base, our brand name was born! Since then, Rainbow Light has become a natural products leader and today, certified organic spirulina is still our primary food base. For 30 years, our targeted, food-based supplements have been delivering measurable health benefits and positive improvements in daily energy and vitality you can feel.