SmartSweets is a candy company, but they’re not what you think of when you think candy. All of SmartSweets products are free from added sugar and artificial sweeteners, so that they’re significantly fewer calories than similar products from other companies. They’re also flavored and colored naturally and made with soluble, plant-based fibers.
The History of SmartSweets
SmartSweets was founded in 2016 by Tara Bosch, who was only 21 years old at the time. Tara recognized the need for sweets that weren’t packed full of sugar and began experimenting with different recipes using a gummy bear mold that she purchased off of Amazon. Tara was inspired by her own relationship with food, which she described as at times being very negative, largely as a result of her cravings for sugar. Within a year of founding the company, Tara had dropped out of college to work on SmartSweets full time and had sold over a million dollars of products.
Today, SmartSweets is available in over 18,000 stores in both the United States and Canada. Their products have saved their customers from eating over one billion grams of sugar.
SmartSweets Company Mission
Everything that SmartSweets does is built around its goal to “kick sugar.” All the candy that the company creates has no added sugar or artificial sweeteners. Instead, candy is sweetened with GMO-free stevia, which is extracted from Stevia Rebaudiana leaves. Not only is stevia delicious, it’s also calorie-free.
Each bag of SmartSweets candy also comes packed with at least 28 grams of fiber, thanks to the use of plant-based ingredients like chicory root and tapioca. Fiber is great for your body, and also means that SmartSweets products will keep you satisfied for longer than traditional candy.
SmartSweets’ vision is of a world where “candy” and “sugar” don’t have to be synonymous. They hope that their products can provide consumers with a great-tasting candy that they can feel good eating. As a part of their mission to help their customers “kick sugar,” SmartSweets are constantly taking feedback from their fans and buyers. They’ve spent thousands of hours in their Candyland Kitchen lab, tinkering with recipes to make them the best that they can be. For SmartSweets, customers are their “North Star.”
Benefits of SmartSweets
The next time you have a craving for something sweet, consider grabbing some SmartSweets that will leave you feeling great all including:
- Wholesome, plant-based ingredients
- Significantly less sugar than similar candy
- A major portion of your daily requirement for healthy, soluble fiber
Best SmartSweets Products
At Thrive Market we have all of SmartSweets best tasting and most popular products. Check them out today!
SmartSweets Sweet Fish
It’s just like the classic, but you won’t have to wonder what exactly is in it. Each bag contains only three grams of naturally occurring sugar (none of it added) and 80 calories. Plus, like everything that SmartSweets does, Sweet Fish are made with no GMOs and are peanut and tree nut-free.
SmartSweets Fruity Gummy Bears
These gummy bears are full of natural flavor. What they’re not full of, however, is added sugar. Instead, they’re flavored and colored with a mix of fruit and vegetable juices and stevia leaf extract.
SmartSweets Peach Rings
Totally free of artificial flavors and colors, yet still delicious. Each bag of SmartSweets Peach Rings is only 80 calories and contains 100% of daily recommended fiber. Plus they’re gluten-free and ketogenic.
Tips for Healthier Sweet-Tooth Habits
Find a great ideas for healthier homemade treats as well as store bought options on Thrive Market's Blog.
Healthier Halloween Candies to Hand Out This Year
With products like SmartSweets, you can hand out healthy treats while still keeping the kids happy.
Using Monk Fruit as a Healthy Sweetener
Great tasting, good for you candy like SmartSweets aren’t the only way to get your fix. Monk Fruit has a flavor similar to brown sugar and is completely natural. Learn about it and other natural sweeteners here.