At Ultima, we remain constant in our quest to be the best tasting and most effective hydration drink in the world. We were founded by a passionate nutritionist/long distance runner who created Ultima for the United States Track & Field distance athletes participating in the 1996 Olympic Games in Atlanta. Top runners like Bob Kennedy (5000 Meters) and Mark Coogan (Marathon) kept hydrated on an Ultima mix that was dense with vitamins and minerals. However effective as a hydration drink, early Ultima was admittedly lacking in taste appeal. “Liquid dirt!” joked some of the athletes. Subsequent formulations lightened the vitamin content along with numerous improvements in the taste profile with all natural, real fruit flavors. Never, ever will we add unnecessary calories especially from high fructose corn syrup. The American diet is loaded with sugar already. Ultima is sweetened with Stevia leaf and is labeled as Rebaudioside A. Our flavors and colors come from real fruit and vegetables that not only taste great but provide antioxidant benefits as well. Despite popular beliefs, sodium is not the only electrolyte critical to hydration and performance. Potassium, Magnesium, Chloride, Calcium, Selenium, Phosphorus and Zinc ALL play roles in the amazing electrical dance that helps the brain communicate with muscles and for muscles to properly perform. All 6 electrolytes are present and balanced in Ultima. Today’s Ultima Replenisher is formulated for the whole family: everyone from the youngest toddlers (with their very own Toddler Formula) to seniors (who are surprisingly prone to dehydration).