Urban Moonshine’s mission is to bring herbal medicine to the forefront of the healthcare conversation, focusing on prevention and empowering people to create home herbal apothecaries. We believe the next generation of healthcare is going to focus on prevention and improving quality of life, not just disease and illness. Our product line is certified organic across the board, and we work closely with a Vermont-based farming cooperative to source a large portion of our ingredients. Our environmental mission is two-fold. One, we focus on building a healthy supply chain by only buying certified organic ingredients; this leads to more acreage of farmland cultivating organic herbs and decreases the amount of pesticides and herbicides in the environment. Two, by providing individuals with effective alternatives to overused prescription drugs, we help to lower the environmental burden associated with pharmaceutical waste and disposal: cleaner water means less endocrine disruption for humans and wildlife. Urban Moonshine’s product line is not only affordable, but it also breaks down the barriers to herbal medicine with understandable marketing and expert-crafted formulas. We are bridging the gap between the traditional stereotype of the ‘back-woods herbalist’ and bringing plant-based wellness to the modern, educated consumer who is seeking better options for their health concerns that western medicine isn’t built to address.