Vitamin Friends (1)

In 2016, Nutrition Business Journal reported that gummy multivitamins accounted for 7.5 percent of the $6 billion multivitamin market in the United States, but some doctors have reservations. Dr. Mark Moyad, who practices at the University of Michigan Medical Center, is concerned both kids and adults may become too “accustomed to getting nutrients in sugary forms.” Indeed, kids vitamins in particular have a reputation for being higher in sugar, as Moyad notes some vitamins contain one or more grams of sugar per gummy, which is similar to some types of candy. That’s one of the reasons companies like Vitamin Friends have stepped in to help you get the nutrition you need, minus the added sugar.

The History of Vitamin Friends

Vitamin Friends was founded by two first-time parents after they discovered the gummy vitamins recommended by their son’s pediatrician were filled with sugar. When their son turned two, his dentist voice concerned about the potential of cavities, which led to the family trying to find a vitamin that not only didn’t include added sugars, but that their son would enthusiastically eat.

Vitamin Friends Company Mission

Through education campaigns and its innovative products, Vitamin Friends makes gelatin-free gummies accessible to all. To provide a similar effect, Vitamin Friends relies on pectin, a citrus peel that naturally delivers some fiber. In addition, you won’t find any added sugar, which is good news parents (and supported by dentists!).

Benefits of Vitamin Friends

Vitamin Friends’ products are developed, formulated, and packaged in the United States. The brand also holds several certifications (outlined below) and everything is free from gluten, dairy, eggs, nuts, peanuts, fish, shellfish, and soy.

• USDA Organic: This certification ensures Vitamin Friends sources ingredients from farms that comply with USDA organic regulations.


• Good Manufacturing Practice: All manufacturing facilities comply with GMP quality standards.


• BRC Global Standard: This certification recognizes companies that complete rigorous third-party certifications and is considered a global benchmark for good manufacturing practices.


• Certified Vegan: Vitamin Friends bears the Certified Vegan logo, which guarantees that products are free from animal ingredients or animal by-products, and are never tested on animals.

Top Vitamin Friends Products

Make the switch to gelatin-free gummies with one of these three top products.

Immune Probiotic Vegan Gummies

Help support your child’s immune system with this gummy delivering vitamin C, echinacea, and zinc.

Omega Vegan Gummies, Algae & Flax Seed Omega 3, 6, 9

Inside every vegan gummy you’ll find algae, flaxseed, and omegas 3, 6, and 9. Not to mention, the polyunsaturated omega-3 fatty acid DHA.

Iron Vegan Gummies

This adult supplement delivers 10 mg of elemental iron, plus B vitamins, vitamin C, and zinc to support overall health. All 60 gummies are organic, kosher, vegan, and allergen-free.

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