Our founder, Eriko Dowd, grew up devouring her Japanese mom's homemade jello. Very much ahead of her time, her mom sourced organic produce from local farmers and small natural foods stores, decades before “organic” and “non-gmo” became mainstream. Her jello was not only healthy, but it was also amazingly delicious and tasted like fresh fruit. When Eriko became a mom, she started making homemade jello for her children. Not surprisingly, they loved it, and so did their friends and family. She couldn’t make enough to keep up with demand! Eriko launched Zellee Organic to share her family’s passion for jello made with simple, quality ingredients. She named it Zellee after the Japanese word for jello and put it in a pouch for on-the-go enjoyment. Zellee is located on the island of Maui, and we like to think that there’s a bit of aloha magic sprinkled into each pouch. Enjoy!