Soap & Shampoo
From sleep schedules to feeding, there’s always something new to think about bringing home baby. That’s why Thrive Market is making it easier for parents to shop for safe skincare products that will leave your baby’s skin feeling soft, not stripped of moisture. We take extra care to ensure every soap, shampoo, and wash we offer is free of the nasty ingredients you can’t pronounce. Instead, they’re made from natural options (like plants and botanicals) that give you an effective clean every time.
Top Baby Soap and Shampoo Brands
These brands know a little something about bathtime, and their plant-based ingredients and soothing scents will help make your evening routine a little easier.
Babo Botanicals
Founded by a former Peace Corps volunteer who spent a decade working in product development for large beauty companies, Babo Botanicals makes top-notch skin and sun products for the whole family. The brand is particularly ideal for those with sensitive skin—Babo’s hypoallergenic products get the job done without potential irritants like nut oils, gluten, or soy.
Alaffia
When you purchase a product from Alaffia, you’re doing your part to help West African communities become more sustainable. Alaffia’s soaps, lotions, and oils use fair trade ingredients, and the company empowers families through community projects, women’s cooperatives, and education.
Burt’s Bees
Wondering what all the buzz is about? Burt’s Bees started in 1984 with a single product—the now iconic beeswax lip balm. Since then, the brand has expanded to offer all types of skincare, including everything from soap to lotion. Burt’s driving philosophy is the belief that what you put on your body should be made from the best nature has to offer.
Best Kids’ Bubble Bath
We don’t mean to burst your bubble, but not all bubble baths are created equal. When you’re looking to steer clear of potentially harmful ingredients, Thrive Market has a great list to choose from.
Babo Botanicals 3-in-1 Shampoo, Bubble Bath & Wash
With a No. 1 safety rating from the Environmental Working Group, these calming bubbles are safe to use for baby. The plant-based formula features soothing lavender for a relaxing bedtime ritual, plus meadowsweet oil to cleanse and moisturize delicate skin.
Alaffia Everyday Shea Bubble Bath, Calming Lemon Lavender
Here’s a naturally foaming, non-irritating, gentle bubble bath that’s handmade with certified fair trade shea butter and herbal extracts like clary sage for an uplifting scent.
Organic Baby Soap
Suds up with natural and organic baby soaps that’ll keep your little one squeaky clean, sans nasty chemicals.
Burt’s Bees Baby Bee Shampoo & Wash
This shampoo is the bees’ knees and will cleanse and nourish baby’s soft skin and hair with a hypoallergenic, fragrance-free formula made with aloe, oat flour, and soy proteins.
Earth Mama Organics Sweet Orange Baby Wash
Make bath time extra sweet with this gentle castile soap–based organic baby wash. Scented with vanilla, orange, and calendula, it’s effective yet mild for delicate skin and hair. Bonus: it’s free from artificial fragrances, triclosan, phthalates, parabens, and sulfates.
EO Soap for Kids, Tropical Coconut Twist
This 32-ounce tub, filled with a soap formulated to gently cleanse and moisturize from head to toe, will last a while. Even better, it’s non-GMO verified, cruelty-free, and made with organic essential oils and plant-based ingredients—with an energizing scent to boot.
Natural Shampoo & Conditioner for Kids
No tears here! These natural shampoos leave hair nice and soft, but won’t irritate your little one’s delicate eye area.
Weleda Calendula Shampoo
It doesn’t get gentler than this. Creamy shampoo made with organic and natural plant-based cleansing agents will help baby’s skin retain moisture, while calendula flower extract softens hair.
Bambo Nature Baby Buddy Hair & Body Wash
This shampoo was made for sensitive skin and scalps. Free from dyes, perfumes, and parabens, it’s perfect for anyone in the family prone to allergies. The formula is gentle on the eyes, too.
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