Eyes
SHOP BY CATEGORY
REFINE BY
From matte mineral shadows and glossy cream colors to liquid liners, volumizing mascaras and more, feast your eyes on our organic eye makeup selection.
All-Natural and Easy on the Eyes
Our clean beauty favorites are hypoallergenic and gentle on your lids and lashes, with pure ingredients that are nourishing instead of irritating. They’re made with pure plant and mineral-based materials instead of artificial dyes and fragrances.
Top Eye Makeup Brands
For a bright-eyed, fresh-faced look, turn to our most popular eye makeup labels:
Mineral Fusion
From mineral-rich mascaras and liquid liners to plant-pigmented eyeshadow trios, the cruelty-free cosmetics by Mineral Fusions don’t just make you look lovely — they also deliver essential nutrients that help reduce signs of aging.
W3LL PEOPLE
When a dermatologist, makeup artist, and entrepreneur noticed a need in the beauty market for socially responsible makeup, W3LL PEOPLE was born. The brand’s collection is thoughtfully formulated to help you treat your skin — the body’s largest organ — with the care it deserves.
Best Eye Makeup
Searching for all-natural eye makeup that still delivers long-lasting performance? Your next beauty haul starts here:
RMS Beauty Eye Polish, Myth
A swipe of this silky eyeshadow cream will amp up any look. Coconut oil, jojoba oil, cocoa butter, and beeswax add moisture to raw mineral pigments that deliver its luxe taupe color.
W3LL PEOPLE Nudist Eyeshadow Palette #2, Violet Hues
This collection of sophisticated neutrals and amethyst shadows are designed to set off all eye colors brilliantly. Whether you lean into the shimmery or matte look, all eyes will be on you and your cruelty-free, vegan eyeshadow.
Paraben-Free Lengthening Mascaras
Looking for an all-natural mascara that leaves you with impossibly-long lashes? Try our top paraben-free picks:
Pacifica Stellar Gaze Length & Strength Mascara, Black
Boosted with vitamin B and coconut oil, this mineral mascara formula strengthens and conditions your lashes. It’s beautifully buildable, meaning you can stick with a more subtle daytime look or pump up the volume using the vegan applicator wand.
Mineral Fusion Lengthening Mascara, Graphite
This clump-free formula contains natural ingredients like carnauba wax and beeswax that are gentle on your eyes. The mineral-based formula darkens, defines, and lengthens to help you achieve a fabulous flutter the nontoxic way.
Clean Beauty Hints and Hacks
In order to make the most informed decisions about the makeup products you choose, you’ll need to understand the good, the bad, and the ugly sides of the beauty industry. Our blog is here to help:
Try These Organic Ingredients for Natural Beauty
First, there are the oils — think coconut, castor, and calendula. Then there are the butters and gels derived from shea, aloe, and the like. In our guide to the best organic makeup, we cover what each of these botanically-based ingredients can do for your natural beauty routine.
Why You Should Choose Paraben-Free Cosmetics
Parabens have a reputation for being the bad guys of the beauty world. But what are they and why are they used? Learn more about how these synthetic preservatives cause harm, and how brands are fighting back.
The Best Way to Clean Makeup Brushes
Dermatologists recommend washing and sanitizing your makeup brushes, beauty blenders, and other applicators about once a week to eliminate bacteria. Read on to find out what type of cleanser to use, and how to keep your brushes fluffy while they dry.