Think of foundation, concealer, and setting powder as a power suit for your face. Mastering this trio, and you’ll always be polished and primed to add additional makeup like eyeshadow and lipstick, or keep your look naturally flawless. Just know that face makeup products sink straight into your skin. That means it’s essential to choose brands that rely on healthy ingredients such as botanicals, natural pigments, and seed oils rather than fillers, petrochemicals, or petroleum byproducts.
Top Face Makeup Brands
When it comes to putting your best face forward, these three brands are the ones to watch.
The beauty dream team of W3LL People is made up of a veteran makeup artist, cosmetic dermatologist, and tree-hugging entrepreneur. Their products are inspired by simplicity, authenticity, and performance. Whether you choose foundation, lip gloss, or mascara, you’ll not only get a product that works just like its conventional counterpart (or better!), but a clean ingredients list and a hydrating formula that lets your skin breathe.
RMS Beauty cream blushes, glosses, and bronzers have become cult favorites, mainly due to what’s not inside them—that is, fillers, additives, chemical preservatives. The brand instead formulates its products with good-for-you ingredients that are mostly organic, raw, and food-grade, which means the natural enzymes, vitamins, and antioxidants stay intact. Talk about a natural glow.
This brand all started with a search for a natural acne cure. After working with hundreds of women of all ages, the team realized bad makeup was often a culprit behind mild acne and other skin issues. So expanding into mineral-based powders, foundations, and other cosmetics just made sense. Today, Mineral Hygienics helps customers mask imperfections without clogging pores, and its natural formulas go the extra mile with the addition of zinc oxide to help protect skin from harsh rays.
Give your skin a smooth finish with these top natural foundations.
This fair to golden shade is chemical-free and nourishing with ingredients like seed oils, beeswax, and aloe vera. The creamy finish is crease-resistant, so you’re good to go from day to night.
This powder mineral foundation makes it easy to build coverage wherever you need it. Plus, the ingredients list couldn’t be shorter—just titanium dioxide, zinc oxide, and mica.
Get a flawless look with this liquid foundation infused with vitamin C, pomegranate, and green tea. It blends easily for the perfect coverage every time, and keeps your skin safe from harsh rays with built-in UV protection.
Best Non-Toxic Concealer
Under eye circles and blemishes are no match for these non-toxic concealers.
Cover up small imperfections while promoting radiant skin at the same time thanks to vitamins C and E, plus antioxidants. The container comes with two shades so you can custom blend the perfect match for your skin tone.
Get light to full coverage wherever you need it plus all-day staying power, and address age spots, acne, and rosacea without accentuating fine lines or wrinkles. This mineral-based powder does it all in a hue meant for medium and darker skin tones.
Embrace your natural beauty with a chemical-free concealer made from organic algae, pomegranate, coffee, and anti-aging peptides that help depuff skin on the spot.
Paraben-Free Setting Powder
Don’t forget to set your makeup before heading out the door! These two paraben-free setting powders are your best bets.
This translucent powder nurtures skin while helping minimize the appearance of pores and absorbing oil. It works for all skin tones!
Those with oily skin will love this powder that helps reduce shine—without caking on your face or enlarging pores.
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