There’s a world of options out there when it comes to foundation. Maybe you’re a liquid gal, who loves to quickly blend product into the skin using your fingers. Or you might prefer a powder, buffing your face with a fluffy brush until you get the perfect coverage. Both options do the trick, so it’s really all about what works best for you and your skin. But the key is shopping for clean foundation—that is, free from harmful chemicals, parabens, artificial fragrances, and other nasty stuff that can get in the way of your natural glow. Read on for the best of the best when it comes to non-toxic foundation.
3 Ways to Apply Foundation
Creating your base look is easy once you decide the best approach to application.
- Fingers: Keep things simple by using your own two hands. To get a flawless look, use clean hands to pump a drop of foundation on the back of your hand. Dot it around your nose, forehead, and cheeks, then gently blend outward using the pads of your fingers until the foundation is evenly distributed.
- Brushes: For full coverage, look for firmly packed bristles that make it easy to buff liquid foundation. For buildable coverage, try a powder foundation and apply it with a kabuki brush, which has a large, rounded head of bristles ideal for blending foundation and building the right amount of coverage you need.
- Sponge: Aiming for an airbrushed look? Try a sponge applicator. The popular egg-shaped versions give you a high-coverage finish that still looks natural.
Top Foundation Brands
When it comes to foundation, these brands are the beauty industry’s go-tos.
If you haven’t tried W3LL People yet, starting with foundation is a great way to experience the brand that was a labor of love for the three founders—an entrepreneur, a dermatologist, and a makeup artist.
You won’t find any parabens, gluten, artificial colors, or phthalates inside Mineral Fusion’s products. Gentle on skin, both the foundation and concealer last for hours, making them an easy favorite for all-day wear.
When the founders of Mineral Hygienics worked with women to find solutions to their acne, their research uncovered a potential culprit: makeup. Now the brand offers foundations, concealers, and shadows that go on smooth and won’t clog pores.
Best Non-Toxic Foundation
For non-toxic foundation options, look no further than Thrive Market.
Chemical-free and infused with seed oils, aloe vera, and beeswax, this creamy stick won’t crease. It’ll take your look from day to night with ease.
Here’s a powder mineral foundation with buildable coverage—and an impressively short ingredients list.
This liquid foundation is made with nourishing ingredients like vitamin C, green tea, and pomegranate, and it blends beautifully.
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