It’s an exciting time for clean beauty, especially when it comes to luxury eye makeup. Today’s leading nontoxic brands have perfected formulas for shadows, mascaras, and brow gels that enhance your eyes while nourishing your skin at the same time. No chemicals here! Instead, you’ll find hardworking botanical ingredients like coconut oil, beeswax, jojoba oil, and more—all working together to help you glow from the inside out.
Eye Makeup Tips
If applying natural-looking eye makeup seems intimidating, just follow these tips to get your best look yet.
- Make it last: To make your eyeshadow last longer, apply a neutral or white base on your lids before adding your shade of the day. An option that matches your skin tone is the best bet!
- New heights: To add the illusion of height to your eyebrows, blend highlighter directly under your brow.
- Hold steady: For a smooth eyeliner application, dot your lashes with your pencil, then connect them with a brush to create an even stroke.
- Double up: If you like applying two coats of mascara, be sure the first coat is dry before adding the second.
Top Luxury Eye Makeup Brands
RMS Beauty and W3LL People are two of the most popular clean makeup brands.
Can a beauty brand deliver without using harmful chemicals, synthetic preservatives, or GMOs? RMS Beauty proves that it can. Founder Rose-Marie Swift spent more than three decades as a makeup artist before founding her clean line, which ditches toxic heavy metals for skin-nourishing botanicals.
W3LL People was founded by makeup artist Shirley Pinkson, entrepreneur James Walker, and dermatologist Reneé Snyder. The trio was passionate about changing the cosmetics industry and wanted to find natural alternatives for conventional ingredients.
Best Luxury Eye Makeup
Treat your eyes to the best in luxury eye makeup.
RMS Beauty Eye Polish
This flattering, sheer metallic hue gives off a light-reflective finish that’s not commonly found in traditional shadows. A little goes a long way—apply it sparingly and slowly work the cream into your skin the same way you would a moisturizer.
W3LL People Nudist Eye Palette
Five shades, endless possibilities. W3LL People’s neutral eye palette is inspired by the earthy shades found in Santa Fe, and the matte and shimmer shadows are made from plant-based ingredients to enhance your eyes without harsh chemicals.
W3LL People Expressionist Brow Gel
This all-in-one product helps thicken, fill, and shape your brows with ease. The creamy wax is a plant-based formula that offers flexible hold and a wash of natural color.
Natural Mascara for Healthy Lashes
If eyes are the window to the soul, it’s only right to adorn them with natural ingredients that’ll keep them healthy for years to come.
W3LL People Expressionist Mascara
This cult-favorite mascara is a botanical formula that uses pure mineral pigments and no harsh chemicals or petroleum. The brush has a cascade shape that easily separates lashes without clumping.
RMS Beauty Volumizing Mascara
This organic and nontoxic formula is a deep black shade and uses mineral pigments and organic oils and butters to add volume.
All About Nontoxic Makeup
When you’re swapping conventional products for nontoxic ones, there’s a lot to choose from. We think that’s a good thing, so stick with us as we break down the best options for cleaning up your act.
Clean Beauty Brands You Have to Know
If you’re new to the world of clean beauty, these top brands will help you get oriented. From RMS Beauty to Mineral Fusion, there’s a whole world of stunning makeup available (no chemicals required).
How Plant-Based Cosmetics are Changing the Industry
W3LL People has been a pioneer in the plant-based beauty space for years, and this post takes a closer look at the brand.
Find the Right Organic Skin Care Products
No matter your skin type, there’s an organic skin care brand that’s right for you. Get our recommendations for the best products to try now!