Vitamins and supplements might be mainstream, but that hasn’t always been the case. NOW Foods was a pioneer back in the 1960s, long before micronutrients, protein powders, and alternative sweeteners were all the rage, and today it makes some of the top products on the market to help nourish you from the inside out.

The History of NOW Foods

In 1968, health foods were still marketed in relative obscurity, but this is precisely the time when entrepreneur Elwood Richard opened a small chain of health food stores in Chicago. A trained chemist, his research focused on encouraging peak performance through foods and supplements, and he wanted to share his findings with the world.

In order to offer affordable price points, Richard decided to start his own natural products manufacturing company to supply his stores and control the cost and quality more closely. Today, NOW Foods is still owned and operated by the Richard family!

NOW Foods Company Mission

Since 1968, NOW Foods has made it its mission to offer value through products that empower people to lead healthy lives.

The company’s core values include:

People: The best products start with the best employees.

Position: NOW believes natural and organic products are safer for people and the planet.

Focus: Committed to value, NOW works hard to offer quality products at affordable prices

Heart: NOW has a policy of treating others—vendors, employees, and customers—with honesty and respect.

Commitment: Finally, NOW Foods is committed to its mission of helping people lead healthier lives.

Benefits of NOW Foods

From oils to date sugar, and even organic pea protein, there’s a lot to love about NOW’s product line up. The brand is committed to transparency on nutritional labels, so you know what you see on the package is what’s inside. No matter what you choose, here are some of the benefits you can count on:

Non-GMO

Paraben-free

Hexane-free

Single ingredients whenever possible (like almond and jojoba oils)

Top NOW Foods Products

Thrive Market members are stocking up on these go-to picks from NOW Foods.

Sweet Almond Oil

This oil comes from expeller-pressed almonds grown in the Mediterranean. The bottle is filled with 100% pure almond oil that’s non-GMO and free from parabens and other chemicals like hexane. A beauty staple!

Jojoba Oil

Sourced from Peru and Israel, this popular beauty oil can work wonders for your hair, body, and skin. It’s non-GMO and free from parabens, too. Some swear by it to remove stubborn eye make up!

Raw Pecans

If pecans are your favorite nuts, stock up on this bag from Now Foods. Naturally free of sodium sugar, you’ll enjoy beneficial fatty acids every time you nosh.

DIY Recipes With NOW Foods

Luminous skin is well within reach when you keep a few trusty oils on hand. Check out all the ways you can use these simple ingredients!

Now Foods, Jojoba Oil