About B.T.R. NATION

B.T.R. NATION makes clean snacks with a purpose: to take the junk out and put the good in. Their bars and chocolate bites are packed with superfoods, adaptogens, and functional ingredients to support energy, mood, and focus—without added sugars, sugar alcohols, or artificial flavors. It’s truly functional snacking, designed to fuel your day with intention.

At Thrive Market, we love functional brands that skip the junk and amplify the good. B.T.R. NATION is one of our favorite clean-label heroes.

Boosted with superfoods and adaptogens
No added sugar, sugar alcohols, or “natural flavors”
Supports energy, stress relief, and satisfaction

Whether you need a morning boost or a stress-reducing treat, B.T.R. NATION delivers.

Best Products from B.T.R. NATION

Superfood Protein Bar, Variety Pack

A sampler of B.T.R.’s most popular bars—perfect for discovering your new go-to snack. Shop the variety pack.

Superfood Energy Protein Bar, Cinnamon Cookie Dough

This energizing bar combines indulgent cookie dough flavor with powerful functional ingredients like maca and cordyceps. Try it here.

Superfood Bliss Protein Bar, Peanut Butter Chocolate Chip

Formulated to help you unwind, this bar features calming ashwagandha and reishi, paired with classic PB & chocolate. Get a bite.

Why We Love B.T.R. NATION

Born from a personal health journey, B.T.R. NATION was created to simplify functional snacking and remove hidden junk from everyday foods. They prioritize transparency, nutrition, and real results—with each bar crafted to support your unique goals.

It’s snack time, evolved—with clean ingredients and real benefits.

More From Our Blog

Discover why superfoods matter in our guide to superfoods and adaptogens.

Explore the wellness buzz behind adaptogens with our post on how they support energy and stress.

See how superfood ingredients stack up in our guide to nutrient-dense berries that make snacking smarter.

B.T.R. Nation, Superfood Vitality Protein Bar, Strawberry Shortcake