About Strong Roots

Strong Roots is on a mission to make plant-based eating more accessible, convenient, and delicious. Their frozen meals and sides are made with real vegetables and zero compromise—free from artificial flavors, preservatives, and anything unnecessary. Rooted in sustainability and nutrition, they’re redefining what frozen food can be.

Thrive Market members turn to Strong Roots for freezer-friendly, veggie-forward options that support healthy habits without the prep.

100% plant-based and vegan-friendly
Made with whole vegetables and clean ingredients
Perfect for quick, nutritious meals or snacks

From hash browns to fries, Strong Roots makes it easy to eat your veggies in modern, flavorful formats.

Best Products from Strong Roots

Cauliflower Hash Browns

Crispy on the outside, fluffy on the inside, these hash browns are made with cauliflower for a low-carb spin. Get them here.

Zucchini Hash Browns

Swap your standard side for these veggie-packed hash browns made with shredded zucchini. Try a pack.

Mixed Root Vegetable Fries

Upgrade your fry game with this colorful medley of beets, carrots, and parsnips. Shop now.

Why We Love Strong Roots

Strong Roots brings convenience and creativity to the freezer aisle without compromising on clean ingredients or big flavor. Their plant-based staples help you eat well even on the busiest days.

Fast food with deep roots.

About Strong Roots

Best Products from Strong Roots

Cauliflower Hash Browns

Zucchini Hash Browns

Mixed Root Vegetable Fries

Why We Love Strong Roots

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Strong Roots, Cauliflower Hash Browns