Why You’ll Love It

Transport your senses as you lather in softness, manageability and glossy radiance. Smooth every strand with Brazilian Phyto-Keratin and Moroccan Argan Oil. Seduce with shine. Banish frizz. This formula is safe for color treated hair and is lauryl and laureth sulfate free.

SKU: 716237184115

About This Brand


Natural shampoos, conditioners, repairing treatments, styling, finishing products, and more. Giovanni was one of the first “natural” salon hair care products and today is the #1 selling Natural Hair Care brand in the United States Natural Products Industry. Giovanni Cosmetics remains a family owned company, committed to creating only the purest formulations, packaged in aesthetically beautiful  ...See more
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Aqua (Purified Water), Sodium Cocoamphoacetate, Decyl Glucoside, Sodium Lauroyl Sarcosinate, Cocamidopyopyl Betaine, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol (Pro-Vitamin B-5), Beta Carotene, Guar Hydroxypropyltrimonium Chloride, *Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Paullinia Cupana (Brazilian Cocoa) Keratin Extract [Phyto Keratin], *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Aspalathus Linearis (Rooibos Tea) Extract, *Cocos Nucifera (Coconut) Oil, *Macadamia Ternifolia (Macadamia) Seed Extract, *Butyrospermum Parkii (Shea Butter) Extract, Sodium Benzoate, Citric Acid, Potassium Sorbate, Polysorbate 20, Glycol Distearate, Sodium PCA, Phenoxyethanol, Natural Fragrance. *USDA Certified Organic

Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.

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Product Overview


Based on 49 ratings

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Smells nice

Posted   by Urszula from BROOKLYN, New York
Verified Purchase
Really moisturizing
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Reduced frizz

Posted   by Kelly from San Diego, California
Verified Purchase
Smells good and definitely reduced frizz
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Posted   by Cathy from Murphy, North Carolina
Verified Purchase
Still using this bottle from a year ago. Great value and maintans my color in my color treated hair longer.
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Smells good and works well

Posted   by Ginger from Chesterton, Indiana
Verified Purchase
I have loved every Giovanni product I have tried, including several shampoos and conditioners. This shampoo leaves my hair sleek, shiny, and smelling great. My only complaint is that I know the fragrance isn't natural and I wish they would switch to 100% natural ingredients.
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Greatest shampoo ever!

Posted   by Emily from SPRINGFIELD, Massachusetts
Verified Purchase
My hair is really picky and often unmanageable but this shampoo makes it soft and easy to manage.
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Not my favorite

Posted   by Wendy from IMPERIAL, Missouri
Verified Purchase
As my first natural shampoo swap, it's not my favorite. It feels like it strips my hair of all oils and is harsh on my hair. I'll keep looking.
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Posted   by Amanda from Sheffield, Alabama
Verified Purchase
I decided in June 2015 that my family was going to ditch chemical laden store bought toiletries and cleaners. I found natural (some homemade, some purchased) shampoo and conditioner replacements for everyone but myself. Nothing worked! My hair never looked or felt clean. I fought this fight for over 3 years. Then I found this. After the first wash, I was so excited but didn't want to get my hopes up. Now, months later, it still works great. My hair is soft, smooth, shiny, and healthy. The smell is wonderful and it's light enough that it's not overwhelming but you can still smell it slightly after your hair dries. I definitely recommend this.
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Great hair product

Posted   by Brea from PHOENIX, Arizona
Verified Purchase
We love this shampoo and conditioner. Phalate free, vegan and works great. It also smells divine.
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Favorite shampoo

Posted   by Danielle from Burlington, New Jersey
Verified Purchase
This is the only shampoo my whole family uses. We all stopped using any silicone- containing products years ago, and all of our hair looks better. I use the big pump bottles at home and the regular sized ones for travel.
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Clean feeling without drying

Posted   by Stephanie from SALEM, Massachusetts
Verified Purchase
Rinses clean
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(Displaying 10 of 49 reviews)