About Gruvi

Grüvi crafts non-alcoholic wine and beer that deliver full-bodied flavor without the hangover. Whether you’re celebrating with a bubbly rosé or sipping a Dry Secco, Grüvi’s offerings bring the experience of premium beverages without the alcohol. With low calories and clean ingredients, they make mindful drinking stylish and satisfying.

At Thrive Market, we believe social rituals can be healthier—Grüvi makes it easy to sip consciously without compromise.

Non-alcoholic wines and beers with rich, authentic taste
Low in calories, gluten-free, and vegan-friendly
Perfect for celebrations, wind-downs, and everything in between

It’s the best of both worlds—craft beverage flavor, zero hangover.

Best Products from Grüvi

Bubbly Rosé, Non-Alcoholic Wine

Effervescent, fruit-forward, and perfectly pink—this sparkling rosé is a go-to for guilt-free toasts. Pop a bottle.

Dry Secco, Non-Alcoholic Wine

Crisp and floral with hints of pear and green apple, this bubbly Secco is refreshing and sophisticated. Try it here.

Alcohol Free Red Wine, Dry Red Blend

A bold red that pairs with everything—minus the alcohol. Rich in berry and spice. Shop now.

Why We Love Grüvi

Grüvi is leading the alcohol-free movement with complex, flavorful alternatives that feel celebratory, not second-best. Whether you're sober curious or skipping booze for health reasons, Grüvi gives you a beautiful option in every glass.

Have a Grüvi moment—whenever, wherever.

More From Our Blog

Explore the concept of clean wine and how Grüvi fits the bill.

Find more low-alcohol and alcohol-free favorites in our list of top sustainable wines.

Mix up a blueberry mint mocktail using Grüvi for a fresh, festive drink.

Gruvi, Non-Alcoholic Golden Brew, Golden Era