Pet parents, take notice. “i and love and you” makes grain-free, all-natural dog and cat food to keep your four-legged companion happy, healthy, and full of energy. These products include dry food, wet food, raw food, and treats -- all rich in vitamins, minerals, fatty acids, and pet-friendly superfoods. The truth is: humans aren’t the only animals with special dietary needs. Cats and dogs often have food sensitivities, food intolerances, and food allergies too. That’s why “I and love and you” pet foods are allergy-friendly -- crafted without grains or artificial ingredients. No soy, corn, wheat, rice, or fillers to upset your pet’s tummy. It’s also why “I and love and you” products feature veterinarian-approved, easy-to-digest, whole-food ingredients to make pets (and owners) happy.

The History of “I and love and you”

In 2010, the employees of a Boulder-based pet shop started serving raw food to their dogs. Their raw food creations soon became popular, and by 2011, the brand “I and love and you” was officially born. Soon their products were on the shelves of select health food stores, and by 2014, their Naked Essentials line of cat and dog food became widely available. In 2018, “I and love and you” introduced Lovingly Simple -- a limited ingredient, allergy-friendly product line for pets with food sensitivities.

“I and love and you” Company Mission

The mission of this independent, employee-owned company is simple: “to help all pets live happier, healthier lives”. They accomplish this mission by offering a wide range of all-natural pet foods, from cat kibble to raw dog food to low-carb treats and chews. Most pet food, unfortunately, is full of grains and unnatural ingredients. “I and love and you” bucks this trend, providing cat moms and dog dads with everything they need to keep their furry friends healthy.

Benefits of “I and love and you”

Here’s how “I and love and you” products help your pet stay happy and healthy:

Grain-free: Wheat, corn, and soy are common food allergens for pets. (Dogs and cats didn’t evolve to eat grains!). That’s why “I and love and you” bans grains, instead using nutrient-rich sweet potatoes and lentils for carbohydrates.
Skin and coat support: Rich in fatty fish oil and flaxseed, “I and love and you” products contain omega-3 and omega-6 essential fatty acids to support your pet’s skin and coat.
Tummy-friendly: Kibbles come packed with prebiotics and probiotics to promote smooth digestion.
Nothing weird: No artificial stuff in this pet food -- just fresh, natural, whole-food ingredients.

Top “I and love and you” Products

If pets could talk, they’d ask for these all-natural foods.

Nude Food Cat Kibble, Poultry A Plenty

Made with chicken, turkey, fruits, and veggies -- this cat-pleaser is rich in protein, and free of grains and artificial fillers. This kibble is even packed with antioxidant-rich chia seeds to make your kitty purr with delight.

Nude Food Red Meat Medley Dog Food

Everyone knows the hound loves red meat. This superfood-rich, grain-free dog food contains pork, lamb, and bison to get your pup licking his chops come mealtime. Hide the bag well.

Nice Jerky Bites, Chicken and Duck

Good dogs deserve great treats. These low-carb, high-protein chicken and duck dog treats are … wait for it … 95% meat! Fido will not be disappointed.

“I and love and you” Recipes and Pet Tips

Recipes, diets, and blog posts are not just for us -- they’re also for our pets!

I and love and you, Naked Essentials Cat Kibble, Hairball Care with Salmon + Whitefish