Gluten-Free

Paleo

Vegan

Vegetarian

Ketogenic

AIP Diet

Low FODMAP

Organic

Whole30® Compatible

Plant-Based Perfection: How to Make a Vegan Burger

Keto vs. Atkins

6 Gluten-Free Recipes & Pantry Staples This Member Can’t Live Without

Shop By

Food

Vitamins & Supplements

Meat & Seafood

Home

Bath & Body

Babies & Kids

Beauty

Top Rated

What's New

2 Paleo Recipes That Bring Out the Best in Our Thrive Market Avocado Honey

How To Cook Spatchcock Chicken

Thrive Market Goods

Non-GMO

Big 8 Allergen-Free

Certified Organic

Certified Gluten-Free

Holiday Favorites

Festive Feast

Pumpkin Season

Cozy & Comforting Picks

Charcuterie & Wine

Self Care Staples

Alcohol Alternatives

Immunity

NYE Wine

Holiday

Gift Guide

Gift Cards

Gift Boxes

Gifts

Exclusives

Frozen

Wine

Shopping Lists

Baking

Bars

Beverages

Candy & Chocolate

Canned & Packaged Food

Cereals & Granolas

Condiments & Sauces

Ghee, Oils & Vinegars

Grains, Pasta & Bread

Honey & Sweeteners

Nut Butters & Fruit Spreads

Snacks

Soups, Meals & Side Dishes

Spices, Seasoning & Salt

Bundle & Save

Our Baking Supplies

What’s New

9 Pumpkin Spice Recipes to Make This Fall

Minimize Food Waste by Getting Strategic

Whole30 Approved®

Non-GMO Project Verified

Dairy-Free

Beef

Poultry

Pork

Seafood

Lamb

Plant-Based Meat

Easy Salmon Recipes

Lemon Pepper Chicken Wings 2 Ways: Air-Fried and Baked

Appetizers & Snacks

Bread & Dough

Breakfast Foods

Frozen Desserts

Fruit & Vegetables

Meals

Pasta

Pizza

Prepared Meat & Seafood

Soups and Broths

Frozen Foods

Pasture-Raised

Sustainably Caught

Free-Range

Made in USA

Family-Owned Business

Grass-Fed

No Antibiotics / Synthetic Hormones

Cider & Hard Pressed Juice 

Curated Bundles

Red Wine

Rosé Wine

Sparkling Wine

White Wine

3 Ways to Cook With Leftover Wine

Red Wine Hot Cacao Recipe

Amino Acids

Antioxidants

Collagen

Herbs & Homeopathy

Hemp Extract

Letter Vitamins

Men's Health

Minerals

Multivitamins

Omegas & Fish Oils

Probiotics & Digestion

Sports Nutrition

Superfoods & Greens

Women's Health

Our Vitamins & Supplements

Why It’s Important to Buy USDA Certified Organic Hemp Extract

Boost Your Gut Health on the Keto Diet With ORGANIC INDIA’s Psyllium Husk

Vitamins

Soy-Free

Skincare

Fragrance

Lip Care

Makeup

Men's Skincare

Nails

Best Sellers

5-Minute DIY Manuka Honey Face Masks

What is an Ayurvedic Beauty Routine?

EWG Verified

Cruelty-Free

Nontoxic

Paraben-Free

Phthalate-Free

Body Care

Essential Oils & Aromatherapy

Period Care

First Aid

Hair Care

Men's Grooming

Oral Care

Sexual Health

Shaving & Hair Removal

Soap & Bath

Sun & Bug

DIY Reusable Face Wipes

DIY Gua Sha Oil

Fragrance-Free

SLS-Free

Diapering

Baby & Kids Food

Moms & Maternity

Toys

Our Diapers & Wipes

Healthy Homeschool Snacks for Every Craving

7 Quick, Easy, Fun, and Healthy Recipes to Cook With Your Kids

Dye- and Color Additive-Free

Cleaning

Fermentation

Home Accessories

Household Supplies

Kitchenware

Laundry

Yoga & Home Fitness

Low Waste Living

15 Best Eco-Friendly Products + Gift Ideas

How to Stock an Eco-Friendly Laundry Room

BPA-Free

Essential Oils

Cat Food

Cat Treats

Cat Vitamins & Supplements

Dog Flea & Tick

Dog Food

Dog Grooming

Dog Potty & Cleaning

Dog Toys & Accessories

Dog Treats

Dog Vitamins & Supplements

How to Prep for a New Dog or Cat

10 Nontoxic Pet-Friendly Cleaning Products

Grain-Free

Organic Diced Tomatoes

Only 2 ingredients: organic tomatoes & tomato pur&eacute;eTomatoes straight from a small family farm in Italy, picked & packed right at harvestNo salt or sugar addedRecyclable glass jar

<ul><li>Only 2 ingredients: organic tomatoes & tomato pur&eacute;e</li><li>Tomatoes straight from a small family farm in Italy, picked & packed right at harvest</li><li>No salt or sugar added</li><li>Recyclable glass jar</li></ul>

<p>Never underestimate the determination of a parent whose child has a food allergy. Before starting Jovial, the founders were on a mission to find alternative ingredients that wouldn’t aggravate their daughter’s symptoms from <a href="https://thrivemarket.com/blog/what-is-gluten" target="_blank">gluten sensitivity</a>. Einkorn—an ancient wheat—was the answer, and they turned their discovery into a business to help others, too. Today the brand offers a popular line of gluten-free flours, crackers, pastas, plus sauces, beans, and olive oil all packaged in glass containers to avoid harmful chemicals like BPA. </p>

<h2>The History of Jovial</h2>

<p>Husband and wife Carla and Rodolfo met in Bologna, Italy, in the 1980s while she was studying abroad. After they married and started a family, the couple discovered their young daughter had a severe allergy to modern wheat. Soon, they were on a quest to go beyond organic and create high-quality, <a href="https://thrivemarket.com/diets/gluten-free-diet" target="_blank">gluten-free foods</a> for their family. While researching other wheat varieties, they came across einkorn—a nutritious and flavorful ancient grain that helped their daughter thrive. By chance, they happened to meet a local einkorn farmer at an elementary school dinner and quickly formed a partnership. </p>

<h2>Jovial Company Mission</h2>

<p>By offering a line of high-quality, gluten-free products, Jovial hopes to help other families remove the constant worry of food allergies and inspire them to enjoy life and celebrate good food. It’s a mission directly inspired by one couple’s journey to support their daughter after discovering she had a severe gluten sensitivity.</p>

<h2>Benefits of Jovial</h2>

<p>Jovial works with local artisans to offer the best pasta, olive oil, and flour.</p><br>

<ul>
<li><b>Einkorn flour: </b>Grown in Tuscany, einkorn is de-husked and packed onsite by dedicated farmers, who use crop rotation methods to ensure the healthiest wheat possible</li>
<li><b>Gluten-free pasta:</b> Made by a family who have been pioneering gluten-free pasta since 1970</li>
<li><b>Olive oil:</b> Pressed using traditional methods and three ancient varieties of olives—Favarol, Grignano, and Nostrano</li>
</ul>

<h2>Top Jovial Products</h2>

<p>Whether you’re on a gluten-free diet or not, there’s no denying the authentic flavor of these favorite Jovial picks. </p>

<h3><a href="https://thrivemarket.com/p/jovial-organic-diced-tomatoes"target="_blank">Organic Diced Tomatoes</a></h3>

<p>Sourced straight from a small family farm in Italy, these diced tomatoes are picked at the peak of summer freshness and head straight from the field to the warehouse before they’re packed in glass jars. You’ll love the fresh flavor in all of your favorite Mediterranean recipes. </p>

<h3><a href="https://thrivemarket.com/p/jovial-organic-einkorn-all-purpose-flour"target="_blank">Organic Einkorn All-Purpose Flour</a></h3>

<p>Why mess with tradition? Nature’s original grain, einkorn is one gluten-free wheat variety that remains untouched by modern agriculture. It’s grown on family farms in Italy and in addition to a slightly sweet flavor, delivers the antioxidant lutein. </p>

<h3><a href="https://thrivemarket.com/p/jovial-brown-rice-spaghetti"target="_blank">Organic Brown Rice Spaghetti</a></h3>

<p>Keep the pasta, nix the gluten. This box of brown rice spaghetti is made using carefully selected rice varieties for the perfect texture.</p>

<h2>Recipes With Jovial</h2>

<p>Put your favorite Jovial products to work in the kitchen with three tasty recipes.</p>

<h3><a href="https://thrivemarket.com/blog/caramelized-onion-grilled-cheese-sandwiches-and-easy-tomato-soup-recipe"target="_blank">Caramelized Onion Grilled Cheese and Easy Tomato Soup</a></h3>

<p>Grilled cheese and tomato soup might be the ultimate comfort food combo. This tasty bowl is made with Jovial’s whole, peeled tomatoes, garlic, and basil. Just use GF bread for the sandwiches and you’re good to go.</p>

<h3><a href="https://thrivemarket.com/blog/roasted-cauliflower-and-pine-nut-parmesan-pasta-recipe"target="_blank">Roasted Cauliflower and Pine Nut Parmesan Pasta</a></h3>

<p>Settle in for a comforting pasta night using brown rice tagliatelle, roasted cauliflower, and creamy pine nuts. </p>

<h3><a href="https://thrivemarket.com/blog/video-butternut-mushrooms-and-olives-make-an-unexpected-veggie-lasagna"target="_blank">Butternut Squash and Mushroom Veggie Lasagna</a></h3>

<p>Jovial makes it easy to enjoy this veggie-based lasagna recipe. Its gluten-free noodles are the perfect companion to earthy mushrooms, sweet squash, and briny olives. </p>



Never underestimate the determination of a parent whose child has a food allergy. Before starting Jovial, the founders were on a mission to find alternative ingredients that wouldn’t aggravate their daughter’s symptoms from gluten sensitivity. Einkorn—an ancient wheat—was the answer, and they turned their discovery into a business to help others, too. Today the brand offers a popular line of gluten-free flours, crackers, pastas, plus sauces, beans, and olive oil all packaged in glass containers to avoid harmful chemicals like BPA. 

The History of Jovial

Husband and wife Carla and Rodolfo met in Bologna, Italy, in the 1980s while she was studying abroad. After they married and started a family, the couple discovered their young daughter had a severe allergy to modern wheat. Soon, they were on a quest to go beyond organic and create high-quality, gluten-free foods for their family. While researching other wheat varieties, they came across einkorn—a nutritious and flavorful ancient grain that helped their daughter thrive. By chance, they happened to meet a local einkorn farmer at an elementary school dinner and quickly formed a partnership. 

Jovial Company Mission

By offering a line of high-quality, gluten-free products, Jovial hopes to help other families remove the constant worry of food allergies and inspire them to enjoy life and celebrate good food. It’s a mission directly inspired by one couple’s journey to support their daughter after discovering she had a severe gluten sensitivity.

Benefits of Jovial

Jovial works with local artisans to offer the best pasta, olive oil, and flour.


Einkorn flour: Grown in Tuscany, einkorn is de-husked and packed onsite by dedicated farmers, who use crop rotation methods to ensure the healthiest wheat possible
Gluten-free pasta: Made by a family who have been pioneering gluten-free pasta since 1970
Olive oil: Pressed using traditional methods and three ancient varieties of olives—Favarol, Grignano, and Nostrano


Top Jovial Products

Whether you’re on a gluten-free diet or not, there’s no denying the authentic flavor of these favorite Jovial picks. 

Organic Diced Tomatoes

Sourced straight from a small family farm in Italy, these diced tomatoes are picked at the peak of summer freshness and head straight from the field to the warehouse before they’re packed in glass jars. You’ll love the fresh flavor in all of your favorite Mediterranean recipes. 

Organic Einkorn All-Purpose Flour

Why mess with tradition? Nature’s original grain, einkorn is one gluten-free wheat variety that remains untouched by modern agriculture. It’s grown on family farms in Italy and in addition to a slightly sweet flavor, delivers the antioxidant lutein. 

Organic Brown Rice Spaghetti

Keep the pasta, nix the gluten. This box of brown rice spaghetti is made using carefully selected rice varieties for the perfect texture.

Recipes With Jovial

Put your favorite Jovial products to work in the kitchen with three tasty recipes.

Caramelized Onion Grilled Cheese and Easy Tomato Soup

Grilled cheese and tomato soup might be the ultimate comfort food combo. This tasty bowl is made with Jovial’s whole, peeled tomatoes, garlic, and basil. Just use GF bread for the sandwiches and you’re good to go.

Roasted Cauliflower and Pine Nut Parmesan Pasta

Settle in for a comforting pasta night using brown rice tagliatelle, roasted cauliflower, and creamy pine nuts. 

Butternut Squash and Mushroom Veggie Lasagna

Jovial makes it easy to enjoy this veggie-based lasagna recipe. Its gluten-free noodles are the perfect companion to earthy mushrooms, sweet squash, and briny olives. 



A versatile ingredient for pastas, pizzas, and sauces, Jovial organic diced tomatoes can be used in many ways. Learn about the power packed in these jars.
