Never underestimate the determination of a parent whose child has a food allergy. Before starting Jovial, the founders were on a mission to find alternative ingredients that wouldn’t aggravate their daughter’s symptoms from gluten sensitivity. Einkorn—an ancient wheat—was the answer, and they turned their discovery into a business to help others, too. Today the brand offers a popular line of gluten-free flours, crackers, pastas, plus sauces, beans, and olive oil all packaged in glass containers to avoid harmful chemicals like BPA.

The History of Jovial

Husband and wife Carla and Rodolfo met in Bologna, Italy, in the 1980s while she was studying abroad. After they married and started a family, the couple discovered their young daughter had a severe allergy to modern wheat. Soon, they were on a quest to go beyond organic and create high-quality, gluten-free foods for their family. While researching other wheat varieties, they came across einkorn—a nutritious and flavorful ancient grain that helped their daughter thrive. By chance, they happened to meet a local einkorn farmer at an elementary school dinner and quickly formed a partnership.

Jovial Company Mission

By offering a line of high-quality, gluten-free products, Jovial hopes to help other families remove the constant worry of food allergies and inspire them to enjoy life and celebrate good food. It’s a mission directly inspired by one couple’s journey to support their daughter after discovering she had a severe gluten sensitivity.

Benefits of Jovial

Jovial works with local artisans to offer the best pasta, olive oil, and flour.

Einkorn flour: Grown in Tuscany, einkorn is de-husked and packed onsite by dedicated farmers, who use crop rotation methods to ensure the healthiest wheat possible
Gluten-free pasta: Made by a family who have been pioneering gluten-free pasta since 1970
Olive oil: Pressed using traditional methods and three ancient varieties of olives—Favarol, Grignano, and Nostrano

Top Jovial Products

Whether you’re on a gluten-free diet or not, there’s no denying the authentic flavor of these favorite Jovial picks.

Organic Diced Tomatoes

Sourced straight from a small family farm in Italy, these diced tomatoes are picked at the peak of summer freshness and head straight from the field to the warehouse before they’re packed in glass jars. You’ll love the fresh flavor in all of your favorite Mediterranean recipes.

Organic Einkorn All-Purpose Flour

Why mess with tradition? Nature’s original grain, einkorn is one gluten-free wheat variety that remains untouched by modern agriculture. It’s grown on family farms in Italy and in addition to a slightly sweet flavor, delivers the antioxidant lutein.

Organic Brown Rice Spaghetti

Keep the pasta, nix the gluten. This box of brown rice spaghetti is made using carefully selected rice varieties for the perfect texture.

Recipes With Jovial

Put your favorite Jovial products to work in the kitchen with three tasty recipes.

Jovial, Organic Grain-Free Cassava Orzo Pasta