<p>Never underestimate the determination of a parent whose child has a food allergy. Before starting Jovial, the founders were on a mission to find alternative ingredients that wouldn’t aggravate their daughter’s symptoms from <a href="https://thrivemarket.com/blog/what-is-gluten" target="_blank">gluten sensitivity</a>. Einkorn—an ancient wheat—was the answer, and they turned their discovery into a business to help others, too. Today the brand offers a popular line of gluten-free flours, crackers, pastas, plus sauces, beans, and olive oil all packaged in glass containers to avoid harmful chemicals like BPA. </p>

<h2>The History of Jovial</h2>

<p>Husband and wife Carla and Rodolfo met in Bologna, Italy, in the 1980s while she was studying abroad. After they married and started a family, the couple discovered their young daughter had a severe allergy to modern wheat. Soon, they were on a quest to go beyond organic and create high-quality, <a href="https://thrivemarket.com/diets/gluten-free-diet" target="_blank">gluten-free foods</a> for their family. While researching other wheat varieties, they came across einkorn—a nutritious and flavorful ancient grain that helped their daughter thrive. By chance, they happened to meet a local einkorn farmer at an elementary school dinner and quickly formed a partnership. </p>

<h2>Jovial Company Mission</h2>

<p>By offering a line of high-quality, gluten-free products, Jovial hopes to help other families remove the constant worry of food allergies and inspire them to enjoy life and celebrate good food. It’s a mission directly inspired by one couple’s journey to support their daughter after discovering she had a severe gluten sensitivity.</p>

<h2>Benefits of Jovial</h2>

<p>Jovial works with local artisans to offer the best pasta, olive oil, and flour.</p><br>

<ul>
<li><b>Einkorn flour: </b>Grown in Tuscany, einkorn is de-husked and packed onsite by dedicated farmers, who use crop rotation methods to ensure the healthiest wheat possible</li>
<li><b>Gluten-free pasta:</b> Made by a family who have been pioneering gluten-free pasta since 1970</li>
<li><b>Olive oil:</b> Pressed using traditional methods and three ancient varieties of olives—Favarol, Grignano, and Nostrano</li>
</ul>

<h2>Top Jovial Products</h2>

<p>Whether you’re on a gluten-free diet or not, there’s no denying the authentic flavor of these favorite Jovial picks. </p>

<h3><a href="https://thrivemarket.com/p/jovial-organic-diced-tomatoes"target="_blank">Organic Diced Tomatoes</a></h3>

<p>Sourced straight from a small family farm in Italy, these diced tomatoes are picked at the peak of summer freshness and head straight from the field to the warehouse before they’re packed in glass jars. You’ll love the fresh flavor in all of your favorite Mediterranean recipes. </p>

<h3><a href="https://thrivemarket.com/p/jovial-organic-einkorn-all-purpose-flour"target="_blank">Organic Einkorn All-Purpose Flour</a></h3>

<p>Why mess with tradition? Nature’s original grain, einkorn is one gluten-free wheat variety that remains untouched by modern agriculture. It’s grown on family farms in Italy and in addition to a slightly sweet flavor, delivers the antioxidant lutein. </p>

<h3><a href="https://thrivemarket.com/p/jovial-brown-rice-spaghetti"target="_blank">Organic Brown Rice Spaghetti</a></h3>

<p>Keep the pasta, nix the gluten. This box of brown rice spaghetti is made using carefully selected rice varieties for the perfect texture.</p>

<h2>Recipes With Jovial</h2>

<p>Put your favorite Jovial products to work in the kitchen with three tasty recipes.</p>

<h3><a href="https://thrivemarket.com/blog/caramelized-onion-grilled-cheese-sandwiches-and-easy-tomato-soup-recipe"target="_blank">Caramelized Onion Grilled Cheese and Easy Tomato Soup</a></h3>

<p>Grilled cheese and tomato soup might be the ultimate comfort food combo. This tasty bowl is made with Jovial’s whole, peeled tomatoes, garlic, and basil. Just use GF bread for the sandwiches and you’re good to go.</p>

<h3><a href="https://thrivemarket.com/blog/roasted-cauliflower-and-pine-nut-parmesan-pasta-recipe"target="_blank">Roasted Cauliflower and Pine Nut Parmesan Pasta</a></h3>

<p>Settle in for a comforting pasta night using brown rice tagliatelle, roasted cauliflower, and creamy pine nuts. </p>

<h3><a href="https://thrivemarket.com/blog/video-butternut-mushrooms-and-olives-make-an-unexpected-veggie-lasagna"target="_blank">Butternut Squash and Mushroom Veggie Lasagna</a></h3>

<p>Jovial makes it easy to enjoy this veggie-based lasagna recipe. Its gluten-free noodles are the perfect companion to earthy mushrooms, sweet squash, and briny olives. </p>



Whether you're looking for authentic spaghetti noodles or gluten-free pasta, Jovial has the type of noodle you're looking for, on Thrive Market.

Spurred by their daughter's gluten sensitivity, the founders of Jovial sought out alternatives. Today, their line features gluten-free pastas and sauces plus crackers and more options made with einkorn, an ancient wheat that some people with sensitivities are able to tolerate.

Jovial

Gluten-Free

Organic

Ketogenic

Whole30® Compatible

Paleo

Vegan

Low FODMAP

Mediterranean Diet

AIP Diet

Vegetarian

Plant-Based Perfection: How to Make a Vegan Burger

Keto vs. Atkins

6 Gluten-Free Recipes & Pantry Staples This Member Can’t Live Without

Shop By

Food

Vitamins & Supplements

Meat & Seafood

Home

Bath & Body

Babies & Kids

Beauty

Top Rated

What's New

2 Paleo Recipes That Bring Out the Best in Our Thrive Market Avocado Honey

How To Cook Spatchcock Chicken

Thrive Market Goods

Non-GMO

Big 9 Allergen-Free

Certified Organic

Certified Gluten-Free

Staff Picks

Pumpkin Season

Fall Flavors

Bestsellers

Thanksgiving Prep

Football Food

Charcuterie & Wine

New Lower Price

Thanksgiving & More

Pantry

Frozen

Wine

Health

Personal Care

Household

Beef

Poultry

Pork

Seafood

Easy Salmon Recipes

Lemon Pepper Chicken Wings 2 Ways: Air-Fried and Baked

Baking

Canned & Packaged Foods

Cereals & Granolas

Condiments & Sauces

Ghee, Oils & Vinegars

Grains, Pasta & Bread

Honey & Sweeteners

Nut Butters & Fruit Spreads

Soups, Meals & Side Dishes

Spices, Seasoning & Salt

Our Baking Supplies

What’s New

9 Pumpkin Spice Recipes to Make This Fall

Minimize Food Waste by Getting Strategic

Whole30 Approved®

Non-GMO Project Verified

Dairy-Free

Bars

Candy & Chocolate

Snacks

Snacks, Bars & Treats

Cocktail Mixers

Coconut Water

Coffee

Coffee Creamer

Functional & Energy Drinks

Hot Chocolate

Juice & Nectar

Kids' Drinks

Non-Alcoholic Drinks

Plant Based Milk

Protein Drinks

Smoothie & Drink Mixes

Sodas & Sparkling Juices

Water & Sparkling Water

Beverages

Ethically Sourced

Certified Kosher

Certified Fairly Traded

Sustainably Farmed

Caffeine-Free

Appetizers & Snacks

Frozen Bread & Dough

Breakfast Foods

Frozen Desserts

Frozen Fruit & Vegetables

Meals

Frozen Meat & Seafood

Pasta

Pizza

Plant-Based Meat & Seafood

Prepared Meat & Seafood

Bundle & Save

Pasture-Raised

Sustainably Caught

Free-Range

Made in USA

Family-Owned Business

Grass-Fed

No Antibiotics / Synthetic Hormones

Cider & Hard Pressed Juice

Red Wine

Sparkling

White Wine & Rosé

3 Ways to Cook With Leftover Wine

Red Wine Hot Cacao Recipe

Baby & Kids' Food

Baby & Kids' Health

Baby & Kids' Snacks

Diapering

Moms & Maternity

Our Diapers & Wipes

Healthy Homeschool Snacks for Every Craving

7 Quick, Easy, Fun, and Healthy Recipes to Cook With Your Kids

Dye- and Color Additive-Free

Fragrance-Free

Phthalate-Free

Health Concerns

Herbs & Homeopathy

Sports Nutrition

Dishwashing

Home Fragrance

Household Cleaners

Kitchen Supplies

Laundry

Paper Products

Potting Soil & Fertilizer

Storage & Organization

BPA-Free

Essential Oils

Paraben-Free

Cat Food & Treats

Dog Food & Treats

Pet Care

Best Sellers

How to Prep for a New Dog or Cat

10 Nontoxic Pet-Friendly Cleaning Products

Grain-Free

Soy-Free

Exclusives

Gift Guide

Gift Cards

Gift Boxes

Gifts