All brains need nutrients to perform their best. Specifically, a significant portion of the brain is made up of omega-3’s, DHA, choline, and lutein. These building blocks of nutrition are essential at all ages, and brands like Brainiac make getting them daily, well, a no-brainer.

The History of Brainiac

When Brainiac co-founder Jonathan Wolfson was a new parent, his newborn needed to switch to formula. He and his wife started to wonder about the ingredients that would have the greatest impact on developing brains, and Wolfson partnered with Mark Brooks (along with pediatricians, neurologists, and nutritionists) to develop Brainiac so everyone could have access to real and delicious food to support brain health at every age.

Brainiac Company Mission

Brainiac is a Certified B Corporation committed to making healthy brain food accessible while meeting rigorous standards for social and environmental impact. Every recipe has been expertly developed and prioritizes ingredients like these.

Omega-3s: Fatty acids like DHA, EPA, and ALA are your brain’s building blocks that help ensure normal development. Fun fact: More than 90 percent of the omega-3’s in your brain are DHA.
Choline: Choline is an essential nutrient needed to regulate memory, mood, muscle control, and other bodily functions.
Lutein: This antioxidant is found in the brain and eyes and is known to improve eye health.

Benefits of Brainiac

Bite into Brainiac’s bars and fruit squeezes to enjoy these benefits.

Promotes brain health and development
Supports gut and immune health
Developed with doctors and nutritionists
Made with simple ingredients
Easy grab-and-go options
Sustainably sourced ingredients that are minimally processed
Packaging with a light environmental footprint

Top Brainiac Products

See what all the buzz is about—here are some of the products our members love.

Applesauce with BrainPack

This sampler pack lets you try every applesauce flavor, including apple, strawberry, and cinnamon. Thrive Market member Samantha from Michigan says they’re “great for an on-the-go snack when you don’t have time to prepare for an impromptu play date.”

Brain Squeezies, Apple, Carrot, and Banana

Brainiac’s toddler-friendly pouches are loaded with organic ingredients like apples, carrots, and bananas, plus added nutrients like omega-3’s and choline. Logan from Washington says “My baby loved these! Great for travel and restaurants.”

Brain Bar, Peanut Butter Chocolate Chip

Give snack time a boost with a chewy prebiotic bar made using gluten-free oats, puffed quinoa, chia seeds, and pea crisps. Haley from Kentucky says “my 20-month-old loves these bars! They’re a good size and consistency, easy to hold, and they don’t get immediately melty. Love the quality ingredients.”

Kid-Friendly Recipe Ideas from Thrive Market

Ensuring your little ones enjoy a balanced diet doesn’t have to be complicated.

Kid-Friendly Baking Recipes

This post rounds up 15 of our favorite kid-friendly recipes, including baking projects like zucchini muffins and coconut granola.

Kid-Approved School Snacks

Our Thrivers asked their kids to share their favorite school snacks, and this post has something for everyone. Don’t miss this post for an inside look at what Thrive Market kiddos are loving in their lunchboxes.

How to Get Kids to Eat Their Vegetables

With four kids under the age of six, content creators Tara and Mandi Rosa have plenty of tried-and-true tips for encouraging healthy eating habits. Get all their suggestions in one place and start using them ASAP.

Brainiac, Little Brainiac Brain Squeezies, Fruit & Oat Variety Pack