Why You’ll Love It

Harvested in the organic fields of the Aichi mountains in Japan, this high-quality, certified organic stone ground green tea powder has restorative powers with a smooth and herbaceous finish. It's rich in L-Theanine, an amino acid found predominantly in shade-grown green teas that historically have been used in aid of meditation due to their calming effects.

SKU: 835143010193

About This Brand

Matcha Love

ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a green tea culture and interest in the United States and beyond. In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious.
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Organic Green Tea (Tencha)

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Thrive Market savings are calculated against a brand's suggested retail price (MSRP) for a product, or when not available, against the non-sale price of the same or comparable product at other retailers (e.g., online specialty, traditional grocery, etc.).

Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.

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Product Overview


Based on 60 ratings

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Posted   by Virginia from Plymouth Meeting, Pennsylvania
Verified Purchase
Got this for free. It was very tasty!
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Great Matcha!

Posted   by Reanna from BLOOMSBURG, Pennsylvania
Verified Purchase
This matcha is great! I use it to make matcha lattes. When I’m cutting out sugars, this matcha mixed with some ghee and coconut milk or almond milk tastes great and gives me a boost of energy!
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Matcha lover

Posted   by Viviane from REGO PARK, New York
Verified Purchase
This is a high quality matcha and Thrive Market has the best price!
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Posted   by S from San Marcos, California
Verified Purchase
So happy Thrive carries this!
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Posted   by Lisa from INCLINE VILLAGE, Nevada
Verified Purchase
Definitely worth the price - high quality.
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love it!!

Posted   by Caitlyn from HACKENSACK, New Jersey
Verified Purchase
love the price and it’s so yum! i wanted a nicer quality matcha than baking quality for my latte in the morning and this has been my go to. i’m always reordering it!
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teeny tiny

Posted   by Stephanie from CHICAGO, Illinois
Verified Purchase
very small, but good matcha product. I do not use this very often so it has lasted me a while. It has a great taste.
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Posted   by Delina from Shoreline , Washington
Verified Purchase
Small but the matcha is good!!
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Wow! Messy but Good

Posted   by Lara from SAN DIEGO, California
Verified Purchase
Not their fault, but blending matcha is hard. You need a very good whisk or blender of some kind. But taste is on point & all matcha at this grade have the same issue. So, if you’re okay with hard to blend tea or you’re an expert by now, then go for this. Very concentrated! Lasts a long time. Price makes it a splurge for me.
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Posted   by Joanne from Mountain view, California
Verified Purchase
Expensive :(
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(Displaying 10 of 60 reviews)