When it comes to highlighting your natural beauty, less is usually more. If simplifying your morning makeup routine sounds like a tall order, stick with us to explore our lineup of clean beauty products. Today’s foundations, concealers, lip glosses, eye liners (and anything else you need to feel your best) are formulated with natural ingredients like coconut oil and shea butter to help keep skin moisturized after you swipe, blend, and buff. Besides, do you really know what’s lurking inside your tube of mascara? Opting for clean beauty is one of the best ways to ensure you’re less exposed to harsh chemicals like parabens, talc, fragrances, or other artificial ingredients that might irritate your skin.

The History of Mineral Fusion

Mineral Fusion has been offering mineral-based cosmetics since 2007 and quickly rose to the top of the clean beauty ranks. After consumers discovered their complexions could look even better after applying nourishing ingredients, word spread. Not only that, but women loved Mineral Fusion’s multitasking powers. The brand’s products feature beneficial ingredients that do more than just sit on your skin. For example, its eye makeup has ingredients that help reduce the signs of aging and its foundation helps soothe extra sensitive skin.

Mineral Fusion Company Mission

Mineral Fusion makes high-performing natural cosmetics that are clean, cruelty-free, and beautiful to boot. The brand doesn’t mess around when it comes to performance. Mineral Fusion isn’t interested in making natural options that don’t really work. It wants to meet or exceed what you’ve come to expect from conventional products.

Benefits of Mineral Fusion

Mineral Fusion is proud to be Environmental Working Group (EWG) Certified. This seal is awarded to brands that meet the EWG’s strict standards for safety, manufacturing, and labeling. In addition, all of Mineral Fusion’s products are:

Made in the USA
Infused with nourishing ingredients like sunflower seed oil, cocoa butter, coconut oil, aloe vera, and more
Free from gluten, parabens, talc, artificial colors, synthetic fragrances, SLS, and phthalates
Never tested on animals
Hypoallergenic

Top Mineral Fusion Products

These Thrive Market picks will become your new favorites.

Mineral Fusion Lengthening Mascara

Get the longer lashes you dream about without exposing them to irritating ingredients like talc and parabens. This gentle mascara formula goes on smoothly without clumping.

Mineral Fusion Ripe Lipstick Butter

This Thrive Market favorite lipstick is hypoallergenic and vegan, and the flattering pink shade moisturizes with cranberry seed oil, shea butter, and avocado oil.

Mineral Fusion Glisten Lip Tint

Its rich caramel shade is only one thing to love about this lip tint. The formula is infused with cocoa butter for extra moisture, and the color is buildable so you can keep things simple or add more drama.

Clean Beauty Tips From Thrive Market

Clean up your makeup routine with our better-for-you brands.

Clean Beauty Products to Try

From foundation to eye shadow, there’s a new clean beauty pick waiting for you. Before you shop, consult our blog post to discover member favorites.

21 Tips for Summer Beauty

Summer skin doesn’t always behave the same way as winter skin, so why not switch up your routine? When the weather heats up, our tips will keep you feeling (and looking) fresh all season.

Make This Peppermint Balm for Dry Lips

Making your own DIY beauty products is an easy way to keep your skin care extra clean. Coconut oil, shea butter, and peppermint extract are the only ingredients you need for this project.

Mineral Fusion, So Lifted Defined Curl Mascara, Black