About Routine

Routine is the clean deodorant brand that’s cheeky, effective, and built for real bodies. Founded by two sisters looking for a natural fix to body odor, Routine makes aluminum-free, baking soda-free, and synthetic fragrance-free formulas that smell amazing and actually work. With fun names and functional ingredients, these deodorants are as smart as they are self-loving.

We love sharing self-care staples with our community—especially when they’re as joyful and natural as Routine.

Aluminum-free, baking soda-free deodorants
Essential oil blends and naturally derived scents
Packaged sustainably, made in Canada

Because armpits are lovely—and they deserve better.

Best Product from Routine

Morning Routine

This fresh, citrus-forward deodorant features magnesium and prebiotics to support skin health and long-lasting odor control. Try it here.

Why We Love Routine

Routine celebrates body positivity and sustainability while delivering powerful deodorant formulas that don’t compromise. Their products are designed to support your skin’s microbiome, smell amazing, and last all day. Plus, they come in reusable or low-waste packaging.

Routine puts the “care” in self-care—and your underarms will thank you.

More From Our Blog

Ready to reset your mornings? Explore our post on building a healthy morning routine for body and mind.

Hydration starts the day right—learn how drinking water first thing helps your entire system reboot.

For more energizing rituals, check out our list of six ways to have your best day ever.

Routine, Morning Routine