Why You’ll Love It

Here’s something really refreshing in oral care. Rather than focus on fluoride and other chemicals, My Magic Mud Whitening Peppermint Toothpaste uses a mix of food-grade bentonite clay and activated charcoal to help remove plaque, germs, and surface stains so you can put your best smile forward. Includes peppermint oil for taste. Gentle on enamel.

SKU: 868656000115

About This Brand

My Magic Mud

By the time Jessica Arman’s daughter was 7 years old she had been to the dentist more than she had been to the doctor, Jessica said. Her daughter, Allie, was born with a condition that caused her to be susceptible to cavities and tooth sensitivity. Looking to ease the symptoms of her daughter’s condition, Jessica began tinkering with different home remedies using sea salt, baking soda and other ingredients. It took a few failed combinations before Arman landed on a mix that included activated coconut shell charcoal, calcium bentonite clay
Shop The Brand


Distilled water, diatomaceous earth, non-GMO xylitol, bentonite clay, coconut oil*, activated coconut shell charcoal, peppermint oil*, citric acid*, grapefruit seed extract, sweet orange oil*, potassium sorbate, rosemary oil*, stevia*, tea tree oil*, vanilla extract*, xanthan gum. *Certified Organic Ingredients.

*Savings Calculation
Thrive Market savings are calculated against a brand's suggested retail price (MSRP) for a product, or when not available, against the non-sale price of the same or comparable product at other retailers (e.g., online specialty, traditional grocery, etc.).

Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.

California residents: learn more about Prop 65 warning.

Share your review

Let other members know what you thought of this product!

50 Members have left reviews!

Product Overview


Based on 50 ratings

Filter by Star Rating

  • 36

  • 7

  • 3

  • 0

  • 4

Fun to try

Posted   by Karen from NORWALK, Connecticut
Verified Purchase
The flavor was just okay but I have to say my teeth have never felt cleaner!
Helpful review?


Posted   by Lee from GAINESVILLE, Georgia
Verified Purchase
Messy, but effective!
Helpful review?

Charcoal Everywhere!

Posted   by Amelia from NEW BRAUNFELS, Texas
Verified Purchase
Love the idea and flavor but every time I would use it, Charcoal would end up ALL OVER my bathroom.
Helpful review?

Activated Charcoal toothpast

Posted   by Genesis from WESTBURY, New York
Verified Purchase
Good peppermint taste and it does whiten teeth.
Helpful review?


Posted   by Jennifer from STAMFORD, New York
Verified Purchase
love this toothpaste
Helpful review?


Posted   by Lynndel from Salt Lake City, Utah
Verified Purchase
Good price too
Helpful review?

Good, doesn’t lather

Posted   by Heather from READING, Massachusetts
Verified Purchase
This toothpaste works well and I think it cleans my teeth great and maintains my fresh breath better than normal toothpastes. The only downfall to this paste is that it doesn’t lather like a normal paste and some other charcoal toothpastes I’ve tried.
Helpful review?


Posted   by Paige from CHARLESTON, South Carolina
Verified Purchase
Tried the powder version first, then found this. Love it! Get the benefits without the big mess that comes with the powder.
Helpful review?

Didn’t seem to have much affect

Posted   by Sara from New York, New York
Verified Purchase
It felt harsh on my teeth also.
Helpful review?

It’s ok

Posted   by Gisele from Plantation , Florida
Verified Purchase
Kind of messy and I didn’t notice much of a difference
Helpful review?
(Displaying 10 of 50 reviews)